Are you giving away too much information?

by Tom Trush

~~ FAST FACTS ~~

>> Giving away knowledge doesn't cause prospects to solve problems themselves, without needing your product/service.

>> When you share your knowledge, you make your marketing all about your prospects (not yourself).

>> Sharing information saves you time and helps your message reach a larger audience.

~~

Time to tackle the most common question I get from prospects and clients.

As you know, I recommend sharing knowledge that helps your prospects address problems related to your product/service. Although I prefer using special reports, you can use this sharing strategy with all types of media, including audio and video.

Regardless of the format, there's really no better way to attract prospects.

But I understand why some people hesitate to give away their knowledge. They believe sharing what you know leads prospects to solve problems themselves, without needing your product/service.

But this belief is far from reality.

I'll explain why. But first, let's get into the most common question ...

If you share information, how do you know when you've given away too much?

Honestly, I don't worry about this "problem." You see, when you share your knowledge, you make your marketing all about your prospects. This step alone puts you in a stronger position than your competitors whose marketing only focuses on their own desires.

Also, sharing information is a lot like cooking from a recipe. For example, imagine Bobby Flay and I get the same step-by-step instructions on how to grill filet mignon with a balsamic glaze. Even if we both have identical grills, ingredients and tools, do you think we'd end up with the same result?

Of course not!

Bobby is a grilling expert, while I'm a novice who can only hope to create a meal my kids will eat without much fuss.

The information you share with prospects is supported by experience that comes from applying your product/service to your business every day. You could deliver exact instructions to your prospects on how to solve their problem, but there's little chance they'll end up with the same outcome as you.

Another advantage of sharing knowledge is the time savings. You don't waste hours repeating answers to the same questions. What's more, your message reaches a wider audience. After all, there are only so many people you can talk to in a day.

And that's not all...

When prospect read your information, they instantly recognize you as an expert on your topic.

Remember, prospects won't hire you or buy your product unless they understand what you can do for them. So when you share your knowledge, you help establish credibility and trust, while proving you can help your prospects.

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© Trey Ryder

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