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In today's Law Firm Marketing, Choose your marketing methods based on what you hope to accomplish
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Youth employment threatened by slowdown
Many countries are projected to see a substantial increase in youth unemployment, in particular those in which youth unemployment rates are currently below the global average. Young people (aged 15–24) continue to be disproportionately hit by the crisis. The youth unemployment rate reached 13.0 per cent in 2014, which is almost three times higher than the unemployment rate for adults. Although new youth cohorts entering the labor market are smaller than their previous counterparts – especially in certain regions, such as East Asia and Latin America – it remains difficult for young people to find jobs in most countries. These trends persist despite considerable improvements in average educational attainment of youth cohorts. The share of youth in the labor force with tertiary education has increased since 2007 in 26 out of 30 countries for which data are available. Nonetheless, unemployment rates among young workers with tertiary education have also risen since the onset of the crisis in 16 out of 18 countries.
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1 - Head of VW in US will tell Congress he knew of emissions rigging in early 2014 - click here.
2 - Regulators propose new banker reference form to weed out bad apples - click here.
3 - Uber checks connections between hacker and Lyft : USA - click here.
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One in three young Chinese men will die from smoking
A new study has warned that a third of all men currently under the age of 20 in China will eventually die prematurely if they do not give up smoking. The research says two-thirds of men in China now start to smoke before 20. Around half of those men will die from the habit, it concludes. While smoking rates have fallen in developed countries - to less than one in five in the US - they have risen in China, as cigarettes have become more available and consumers richer.
Lagarde: China's economy is not all 'doom and gloom'
The head of the International Monetary Fund, Christine Lagarde, has said the outlook for China's economy was not all "doom and gloom". "I would say that it's a recovery that is decelerating a bit, but it is expected to gain momentum next year,” she said. "We are seeing massive transitions at the moment; changes around the world were producing new situations, including emerging market economies having to cope with much lower commodity prices.”
Choose your marketing methods based on what you hope to accomplish
By Trey Ryder
Lawyers often ask me what should go into their brochures and newsletters. Before I can answer, I ask them the purpose of the document.
Most lawyers give me a broad purpose -- "to support our marketing effort" -- but few have defined the specific role each document should play.
First, here's how I break down the role of various documents and marketing methods:
Information packet: Should deliver your entire marketing message, which could take many pages. My most recent hard-copy packet varied from 40 to 50 pages in length. You want your information packet to explain your prospect's problem, the solutions you can provide, and answer every question your prospect is likely to ask.
Brochure: Should deliver your entire message because many lawyers use it as their all-purpose marketing vehicle. If you plan a long brochure, then you have plenty of room to include your entire message. If you want a brochure that is only one page printed on both sides, then you may have to abbreviate your message and hit only the high points.
Seminar: Should deliver your entire marketing message, along with your brochure and information packet, which you distribute as your seminar materials.
Newsletter: Newsletters, alerts and bulletins are secondary marketing documents. By this I mean your information packet, brochure, seminar and website should deliver your entire message. Then your newsletter comes in as a support document to highlight and reinforce key parts of your message. If this is how you use your newsletter, then each issue does not need to contain your entire message. Still, your newsletters' contents should be well planned so within a certain period -- for example, six or nine months -- you have delivered your entire message within your newsletter.
Advertising: Should generate inquiries by offering your marketing message, which you deliver by mailing your information packet or by directing prospects to your website.
Direct mail: Should generate inquiries by offering your marketing message, which you deliver by mailing your information packet or directing prospects to your website.
Publicity: Should deliver part of your message (whatever the editor or producer includes in your article or interview); then it should generate inquiries by offering your marketing packet or directing prospects to your website.
CDs & DVDs: Should deliver your entire marketing message. You can create CDs simply by recording one of your seminars Or you can script your program and dictate it into a recording device.
Website: Should deliver your entire marketing message in words, as well as audio and video messages. In fact, everything you create for your information packet also can be posted on your website. If you reserve one or two articles and offer them from your website, you give prospects a reason to contact you. This results in their giving you their mailing address or email address, which helps you build a contact list of genuine prospects.
After you determine the part each document or method will play in your marketing program, then it becomes a lot easier to identify the information that will go in each.
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© Trey Ryder
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Embargo
Grupo Cementos de Chihuahua, un productor de cemento con operaciones en México y Estados Unidos, anunció que su filial, GCC of America, recibió una notificación de embargo emitida por una corte estadounidense por la disputa que sostiene con la empresa boliviana, Compañía de Inversiones Mercantiles (Cimsa), en torno a la venta que hizo en 2011 de su participación en la compañía, Sociedad Boliviana de Cemento, o Soboce. (Presione aquí)
VW
Porsche Chile informó que dejarán de comercializar los modelos afectados por el escándalo de los vehículos trucados para ocultar sus emisiones. Los modelos a los que se les aplicará la medida son: Audi Q5 2.0 Diesel; Volkswagen Caddy 2.0 Diesel y Tiguan 2.0 Diesel y Skoda: Yeti 2.0 Diesel.
(Presione aquí)
Minera
La mienra canadiense Wealth anunció que la transacción para adquirir la filial peruana de Coronet Metals (Corona) fue completada, por lo que ahora tiene el 100% de la propiedad del proyecto de oro Yanamina en el Perú. (Presione aquí)
Adjudicación
Bíobiogenera -sociedad entre la francesa EDF, Cheniere y un grupo de socios locales- avanza en la concreción del proyecto de construcción de un terminal de regasificación y un complejo termoeléctrico en la VIII Región de Chile. La firma adjudicó la construcción del terminal flotante -Unidad Flotante de Almacenamiento y Regasificación, FRSU en inglés- a la empresa española Duro Felguera (DF), que tendrá un costo de US$ 175 mlls. (Presione aquí)
EU force to help speed up deportations
The EU has agreed to beef up its border force Frontex in order to speed up deportations of failed asylum seekers. The EU interior ministers also called for more effective re-admission deals with countries of origin outside the EU, so that more migrants go home. The conclusions from their talks said EU states should detain migrants who may abscond before they are deported. More than 550,000 migrants have reached the EU this year, many of them war refugees. Germany is hosting the most.
Anheuser-Busch InBev says it's 'surprised' by SABMiller rejection
Anheuser-Busch InBev stepped up public pressure on Thursday, a day after SABMiller's board rejected an offer from its brewing rival. AB InBev said on Thursday that it was "surprised" that SABMiller determined the latest takeover offer — its third in recent weeks — "still very substantially undervalues" the company, saying that claim "lacks credibility." AB InBev, the brewing giant behind Budweiser and Stella Artois, is pressing ahead in hopes of securing the largest beer merger in history before a looming deadline. Under British takeover rules, it has until Wednesday to make what is considered a formal offer for SABMiller or to walk away for up to six months. Under British law, the proposals so far have not been considered formal offers.
The law that makes US expats toxic
The US government has long created hardships for Americans who live abroad, and much of the problem relates to the tax code. America is the only country that taxes citizens on their global earnings, and in 2010 Washington exacerbated that by passing the Foreign Account Tax Compliance Act, or Fatca. As this law comes into force, it is doing immense harm to Americans and American interests abroad. Aimed at preventing money laundering, the financing of terrorism and tax evasion, Fatca requires foreign financial institutions such as banks to report the identities of their American customers and any assets those Americans hold. Institutions that don't comply are subject to a 30% withholding tax on any of their own transactions in the US This provision was enacted without regard for its effects on the 8.7 million US citizens living abroad, who have essentially been declared guilty of financial crimes unless they can prove otherwise. Many institutions no longer consider their American clients worth the burden and potential penalties of the law, and are abandoning them in droves. Being an American overseas has become a liability, and not just because it's difficult to open or keep a bank account. Americans are now often seen as toxic. Thanks to Fatca and other tax provisions, foreigners who marry Americans abroad can see their prospects for homeownership and their pensions, insurance, privacy and investments negatively affected.
Big pharma thinks twice about jacking up drug prices
It has become the most controversial trick in the pharma playbook: buy an old, forgotten drug and quickly jack up the price. But executives at two of the biggest US drugs groups have signaled an end to the practice, after a particularly egregious example prompted a political backlash and wiped tens of billions of dollars off healthcare stocks. Michael Pearson, chief executive of Valeant, has completed several "buy and raise" deals in recent years. In February, Valeant bought the rights to two life-saving heart drugs and raised the prices overnight, one by 525 per cent and the other 212 per cent. Now he says he will think twice. "Our appetite for that kind of deal has waned significantly," he said. "It is going to be less attractive."
Brazil auditors rejects Rousseff budgetary accounts
A Brazilian audit court has ruled that President Dilma Rousseff broke the law in managing last year's budget. The government was accused of borrowing money illegally from state banks to make up for budget shortfalls. The opposition says the ruling by the Federal Accounts Court - which reports to Congress - paves the way for impeachment proceedings against Rousseff. The Brazilian government says it would challenge Wednesday's ruling in the Supreme Court. "The game is not over," said Attorney General Luis Adams.
Clinton unveils plan for Wall Street accountability
US presidential candidate Hillary Clinton has outlined her plan to curb Wall Street abuses. Her proposals include harsher penalties for executives, including forcing them to share fines imposed against their institutions. She said there was still too much risk in the financial system. "Too big to fail' is still too big a problem," Clinton said.
Mongolia parliament urged to reject amnesty bill
Transparency International and the UNCAC Coalition on Thursday urged the Mongolian parliament to veto a new bill that contains provisions granting amnesty to individuals being investigated for corruption. They argue that the passage of this law would allow for 45 out of 55 corruption cases brought by the Independent Agency against Corruption (IAAC) in Mongolia to be terminated as the accused would be granted amnesty.
A court case could unshackle Americans from student debt
Federal rules make it nearly impossible for borrowers to get rid of student loans. Most consumer debt goes away in bankruptcy, which was designed to give Americans and companies a fresh start. But in the 1970s, Congress added new rules to the law that excluded most student debt from that relief. Anyone aiming to discharge student debt in bankruptcy must prove that repaying it would constitute an "undue hardship." Lawmakers never defined an undue hardship, though, so it has been left to the courts to decide just how destitute someone needs to be in order to qualify for relief. A judgment in favor of debtors could have a really significant impact on other courts, which have not looked at this issue in a long time.
Family wins rights to 'Santa Claus Is Comin' to Town'
The company that holds the rights to one of the most familiar Christmas tunes will lose ownership of the song by the time Santa Claus comes to town next year, a federal appeals court has decided.
Court orders NYC Transit agency to run 'Muslims Are Coming!' movie ads
A federal judge in New York barred the Metropolitan Transportation Authority from banning a subway ad campaign promoting a provocatively titled film featuring Muslim comedians.
US credit cards take fees for refugee crowdfunding
Al Jazeera, Doha, Qatar
U.K. Jewish Conservative told to 'go back to Auschwitz' by protesters at party conference
Haaretz, Liberal daily, Tel Aviv, Israel
Cross-party EU exit group launches
BBC News, Centrist newscaster, London, England
Following the fated El Faro
CNN International, London, England
Kate Moss cuts a ladylike figure in a LBD at Sexy Fish restaurant opening
Daily Mail, Conservative daily, London, England
Ukip's MP Douglas Carswell defies Nigel Farage to join rival EU-out campaign
Daily Mail, Conservative daily, London, England
Yemen wedding brothers killed in rocket strike
EuroNews, International news, Ecully Cedex, France
Libyan factions agree on UN-backed national unity government
France 24, Issy-les-Moulineaux, France
Turkish-American scientist wins Nobel Prize
Hurriyet Daily News, (Liberal, English-language), Istanbul, Turkey
'Blood moon' prompts Mormon announcement: This is NOT the end of the world
Independent The, London, England
Kim Jong-un's sister 'fired over security lapses'
Telegraph The, Conservative daily, London, England
Sir Bruce Forsyth hospitalised after a fall
Telegraph The, Celebrity news, London, England
KMT emergency meet a chance to 'reach consensus'
China Post, English-language daily, Taipei, Taiwan
Svetlana Alexievich Wins Nobel Literature Prize
Chosun Ilbo, Conservative daily, Seoul, South Korea
Pope Francis makes historic first US visit
Hindustan Times, New Delhi, India
Belarus vote sets stage for Putin duel with EU
Japan Times, Independent centrist, Tokyo, Japan
8 memorable presidents of the UN General Assembly
New Zealand Herald, Conservative daily, Auckland, New Zealand
Ukraine President cancels trip over protests in eastern Ukraine
Straits Times, Pro-government, Singapore
Beat the post holiday blues
Sydney Morning Herald, Centrist daily, Sydney, Australia
Alibaba opens second US data center in $1 billion cloud push
The Economic Times, Business, Mumbai, India
Russian missiles meant for Syrian targets landed in Iran instead, says U.S.
Canadian Broadcasting Centre, Toronto, Ontario
Australia, Philippines negotiating asylum seeker transfer deal
Globe and Mail The, Centrist daily, Toronto, Canada
Liberty Reserve Brought Down By 'Joe Bogus': How The Feds Arrested Arthur Budovsky
International Business Times, Business news organization, New York, U.S
IMF told that amid 'new mediocre' no room for mistakes by central banks
Reuters, Business News, New York, U.S
Pope Francis, anti-nuclear activists among Nobel Peace Prize contenders
Reuters, World News, New York, U.S
The roof hasn't caved in, despite Jays' Game 1 loss: Arthur
Toronto Star, Toronto, Ontario
UN proposes Libya unity government
BBC News, Centrist newscaster, London, England
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