How to "squeeze" more leads from your online marketing efforts
by Tom Trush
Once you start marketing online, it doesn't take long to realize generating leads is no easy task.
The competition is fierce because the audience is huge. So attracting attention, establishing your credibility and creating a compelling offer are essential.
The problem you face is most online consumers do not buy the first time they visit a website.
For proof, consider your own buying behavior. The last time you shopped -- whether it was online or offline -- did you first collect information and compare prices, or did you pull out your wallet at the first opportunity?
When you don't provide prospects with a reason to return to your website, you lose opportunities for sales. This is why building an online prospect list is critical to marketing success on the Internet.
Once prospects register for your list, you can deliver more content that establishes your credibility, while also giving them reasons to collect more information and return to your website.
One quick and easy way to grow your list is through a squeeze page. A squeeze page is essentially a condensed website with one page and a single objective ...
Collect e-mail addresses.
When prospects arrive at your squeeze page, they can either enter an e-mail address to receive some type of free information or leave without doing anything -- there are no other options.
To see an example, check out https://www.howtopersuadeprospects.com.
Roughly half the people who visit the above squeeze page submit their e-mail addresses and instantly receive the free video (you may have been one of them). I have several squeeze pages online targeting different areas of direct-response copywriting and marketing. Each one is adding names to my prospect list at all times.
You can do the same thing with your online marketing efforts. Simply come up with an incentive -- such as an article, report, video, checklist, consultation, subscription or e-course -- that helps solve a problem your target prospects share.
Applications such as WordPress make setting up your own squeeze page a snap.
In addition to the benefits discussed earlier, a squeeze page gives you an immediate advantage over your competition because ...
> You can instantly qualify your leads and screen out unwanted prospects.
> You can drive targeted traffic from prospects who use search engines such as Google, Yahoo and Bing.
> You can establish yourself as an expert in your practice area and emphasize your competitive advantages.
> You can set up an automated e-mail marketing campaign to maintain contact with your prospects and clients.
> You can initiate a channel of communication that allows you to discover your prospects' desires related to your product/service.
What's more, the software I use allows you to maintain complete control of your online marketing efforts and ...
> Customize your own designs and add new pages with just a few clicks of your mouse.
> Apply powerful persuasion principles, including social proof, authority and scarcity.
> Use video to build brand recognition and expand your marketing reach.
> Create new lead-capturing squeeze pages whenever you need them.
> Add a blog to drive more traffic.
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© Trey Ryder
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