Alert prospects, clients and referral sources to your successes

by Trey Ryder

One purpose of a weekly or monthly alert is to keep everyone on your mailing list up to date on your successes.

Why is this important?

Everyone likes to think their lawyer is the best.  A former client might hire you again -- or a referral source might send someone your way if you shared your recent experiences so they had continued confidence in your skills.

When you send an alert to everyone on your mailing list, you again have the opportunity to talk about the types of cases you're working on and to report your successes.  Providing this information does many things:

1. It shows you have current knowledge in this area of the law.

2. It shows your services are in demand, as opposed to lawyers who have nothing to do.

3. It proves you have experience in this arena, as opposed to someone who only claims to practice in this area of law.

4. It increases the confidence people have in your knowledge, skill, judgment and experience.

5. It affirms you are the person they should consider when they need services or when they want to refer someone.

6.  It assures (or reminds) them you're still practicing law, so you don't fall victim to out-of-sight, out-of-mind.

Also, don't forget that people like to know and witness what lawyers do in the office and courtroom.  It's fun and interesting to look into a law practice and see what goes on behind closed doors.  People are fascinated with lawyers, the law, and how our justice system works, or doesn't work.

Look at our obsession with lawyer shows on TV:  PERRY MASON, JUDD FOR THE DEFENSE, OWEN MARSHALL, L.A. LAW, LAW AND ORDER (and its three brand extensions), THE PRACTICE, FAMILY LAW, BOSTON LEGAL ... and more.

Look at all the courtroom shows on TV:  People's Court.  Judge Judy.  And 4 or 5 others.

Then, don't forget every high profile case that is now scrutinized, analyzed and dissected on every cable channel you can name.

You can profit from this public curiosity by alerting everyone on your mailing list to what's going on in your practice.  Because the more they know about your practice, the closer relationship they feel with you, the more they trust you, and the more confident they are with your skills.

Of course, this is only one purpose of a periodic alert or newsletter, but it's one you should not overlook.  Because you never know when prospects or clients will need services, or when they might want to refer a friend.

And the more they know about you and your successes, the sooner you'll profit.

© Trey Ryder

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