September 9, 2011 nº 1,088 - Vol. 9


"The girl who can't dance says the band can't play."

Yiddish proverb

In today's Law Firm Marketing, Web tv presents... Your law firm!

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  • Crumbs

1 - Madonna's Material Girl clothing case goes to trial - click here.

2 - U.S. judge rejects an HSBC settlement in Madoff case - click here.

3 - Amanda Knox murder case reopens in Italy - click here.

4 - Frenchman ordered to pay wife damages for lack of sex - click here.

5 - Mel Gibson to pay $750,000 in custody dispute - click here.

6 - Legal services jobs grow, but barely - click here.

7 - Legal responses to 9/11 still in flux - click here.

8 - Brazilian university students fined for promoting a "rodeo of fat girls" - click here.

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  • MiMIC Journal

China renews Google's license to operate local website

The Chinese government has renewed Google's license to continue operating its local website in the country. China regulates content on the internet through licensing and oversight of internet companies. Last year Google started redirecting Chinese users to its Hong Kong website, citing concerns over censorship and hacking.

  • Law Firm Marketing

Web tv presents... Your law firm!

by Diana Ditri

While most would agree that video on the web is becoming a premier medium for promoting business, exactly how to go about leveraging this tremendously powerful, and potentially profitable, technology remains a mystery. Do you grab a video camera and some software and go the DIY route? Or do you hand the job off to a high-end television production company trying to glide out of the airwaves and into the online world?

And once you've got a video, where does it go? Facebook and YouTube? Or are they yesterday's news? Maybe there's some new, whizbang blogging or social media site you should be using to promote your video. If there is, where do you go to find out about that?

With so many choices, and potential pitfalls, it's no wonder that many business owners are sitting on the fence. But really, online video is pretty easy to sort out if you start with the basics and build from there.

Let's start with motivation. For the most part, people visit the web for two reasons: entertainment and information. As a savvy business professional, you must tap into one of these two motives to gain the attention of your online audience.

So, how do you do that? In the past, it meant a static website Many businesses still think along the same traditional lines they did years ago: publish a website with information about their product or service, add some photos, and optimize.

While this is the minimum a business must do to compete online, there are other factors to consider. Optimization, for example, is a term that has been overused and has been continually transforming since the days of Overture for a penny a click. Getting visitors to your website requires multiple channels of engagement, including social networking, search engine optimization (organic or PPC), back linking, article placements, and more.

But what happens when you've done your due diligence with optimization and are getting visitors to your site but are still not getting the calls? In other words, how do you improve your website conversion rate? To learn more about that, let's shift from online video to traditional television, where it all began.

Since the early 1950s, advertising agencies concluded that the best way to reach consumers, and turn them into customers, would be by creating shows around a company or brand. As with radio, which was supreme before television for selling product, these television programs were produced by advertising agencies for their clients rather than by production studios as is the norm today.

There are two types of television: scripted and unscripted. In the first category are shows like CSI and Grey's Anatomy. The unscripted (or semi-scripted) show might run along the lines of Survivor, or it might be a talk show, such as Late Night and Live with Regis and Kelly. Through the years, the talk show format has become extremely popular. One of the reasons for so many talk shows is that the cost to produce them is relatively low. While a typical scripted television series runs about a million dollars per episode, a talk show costs around $100,000 per episode to produce, making it a much more attractive investment from a studio standpoint.

When it comes to talk shows, most of us have become used to the informal guest-host format where the host welcomes a celebrity or other newsworthy person to the set for an informal discussion. Other talk shows include local cable broadcasts, where the host (or hosts) interviews someone in the news or an expert in a given field.

According to television talk show expert Thomas Tennant, there are two elements that make for a good talk show: the host and the "live" element. While not every talk show has an Oprah or Ellen manning the ship, having an engaging professional person to ask the right questions makes all the difference in the audience's willingness to watch. And whether the broadcast is actually live or taped, it still needs to have a fresh feel about it, as if the show is happening in the moment, even if it's rerun for years to come.

Have you ever thought about what it would be like to be on a talk show? For many of us, it seems like a pipe dream. After all, only a few select people ever really have the opportunity to get their 15 minutes of fame, despite Andy Warhol's promise.

The Internet has made things possible that were once only reserved for the rich and famous, including that 15 minutes of fame. In fact, done right, web video can give you a lifetime of fame with prospects and customers, and an unmatched marketing ROI.

Television audiences who used to gather around a box in their living room at a specific time to watch a show are turning to the Internet to watch shows. Now, instead of making an appointment to watch, they can decide with the click of a mouse when, where, and what shows or videos to watch. And most importantly, as a business owner, you too can make yourself more visible and more accessible, engaging, and credible than ever before by using the same technology. Not only can you put yourself out there in front of your audience without regard to time or the permission of some television executive, you can do it without the $100,000+ price tag. In fact, web video promotion is so affordable that it's now within the reach of even a small business.

Emerging production companies with Internet prowess have overcome the obstacles associated with producing television talk shows by incorporating new technologies, virtual sets, and procedures that give any business an opportunity to showcase their expertise on an industry-specific web TV talk show.

And the online broadcast outlets are growing daily. Numerous channels offer information as a commodity and give businesses a platform to broadcast to those searching for information about anything under the sun.

After years of watching cheesy infomercials on television, you might be wondering about credibility. And frankly, appearing in a poorly produced web video can hurt your credibility as much as a thrown-together infomercial on late night TV. But with a professional production team doing the heavy lifting in the background, being interviewed on an informational web TV show can present you as an expert or thought leader in your industry and enhance your credibility many times over. Even better, once produced, the show segments can be added to your website and redistributed over and over on multiple video channels, blogs, and social networking sites.

Being a knowledgeable guest on a web TV talk show brings value to the show and its audience, but more importantly, it gives you, the guest, an unparalleled opportunity to showcase your expertise as a thought leader in your industry all across the web.

Where else can you get face to face with your target market with so few barriers? Web TV gives you the kind of credibility boost and visibility that were once only possible via traditional -- and very costly -- broadcast television. Now, as the web and television converge into a single marketing powerhouse, every businessperson can become the star of his or her own show, leveraging all the benefits of traditional television for a whole lot less money.

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© Trey Ryder

FREE LAWYER MARKETING ALERT: If you'd like to receive Trey Ryder's weekly Lawyer Marketing Alert, send an e-mail to Trey@TreyRyder.com. Write "Subscribe LMA" in the subject line and write your name and e-mail address in the body of the message.

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  • Historia Verdadera

Licitación

Uruguay lanzó jueves su segunda convocatoria para que gigantes globales de la industria exploren 15 áreas costa afuera, apuntando a extraer crudo de su plataforma marítima en cinco años a más tardar. En el acto de presentación participaron representantes de varias multinacionales petroleras como la anglo-holandesa Royal Dutch Shell, la francesa Total, la portuguesa Galp, la filial argentina de la española Repsol, YPF, la brasileña Petrobras y la rusa Gazprom, entre otras. (Presione aquí)

Cuba – EE.UU.

El ex gobernador de Nuevo México, Bill Richardson, un hábil negociador demócrata, hizo un viaje privado a Cuba en busca de la liberación del contratista estadounidense Alan Gross, cuyo encarcelamiento por cargos de intentar montar una red de Internet congeló las relaciones entre La Habana y Washington. (Presione aquí)

Adjudicación

La Codelco - Corporación del Cobre de Chile adjudicó por US$ 394 mlls., al consorcio francés Vinci-Soletanche Bachy el contrato de construcción de los dos túneles principales del proyecto para ampliar la explotación de la mina El Teniente. (Presione aquí)

  • Brief News

ACLU: Post-9/11 security measures eroding 'core values'

The ACLU - American Civil Liberties Union released a report on Wednesday claiming that the US is diminishing its "core values" with regard to various counterterrorism measures put in place during the 10 years since the 9/11 attacks. To support this contention, the report cites to US policies regarding indefinite military detention for terrorism suspects, the use of torture on terrorism suspects and enemy combatants, racial and religious profiling, and domestic surveillance and wiretapping. The report posits that these policies run deeper than what is known by the American people, civil liberties continue to be violated in secret and that future violations are imminent. The report calls upon US citizens to demand national security measures that do not encroach upon civil liberties and to urge government leaders to put an end to policies and programs that do not align themselves with these values.

S.E.C. clashes with Deloitte in China over fraud

The S.E.C. wants Deloitte Touche Tohmatsu to turn over records about accounting irregularities at Longtop Financial Technologies. So far, Deloitte has balked.

ICC requests help from INTERPOL to locate Gaddafi

Chief Prosecutor for the ICC - International Criminal Court, Luis Moreno-Ocampo, announced on Thursday that he is seeking assistance from INTERPOL to locate and arrest former Libyan leader Muammar Gaddafi. The ICC issued arrest warrants for Gaddafi, his son Saif al-Islam Gaddafi and his brother-in-law Abdullah al-Sanussi for alleged crimes against humanity. Saif al-Islam Gaddafi was allegedly captured last month but a free Saif al-Islam vowed to continue fighting to foreign media. The whereabouts of Gaddafi and Abdullah al-Sanussi are currently unknown.

US jobs plan: Obama outlines key proposals

Obama has urged lawmakers to back his ambitious proposals aimed at creating more jobs and cutting taxes. In a rare address to a joint session of Congress, he said he wanted to get the unemployed back to work, put money in employees' pockets and rebuild infrastructure. He urged lawmakers to pass the plan, worth almost $450bn (£282bn), promptly. Some Republican opponents have said the bill is Obama's re-election plan. It is designed to put him in a situation where any outcome is a win. In the unlikely event the Republicans go for this, he has the policy he wants. If they don't, he campaigns against them, portraying them as against job creation, against the American people.US unemployment, currently jammed at 9.1%, is expected to dominate the 2012 presidential election campaign.

German court rejects challenge to eurozone bailouts

Germany's highest court has rejected a challenge to the country bailing out other nations in the eurozone. The Constitutional Court was responding to a challenge brought by six prominent German Eurosceptics. But the court did say the government must seek the approval of the German parliament before providing future assistance. This could further hinder Europe's response to the debt crisis, already criticized as too slow. (Click here)

Federal Court rejects two challenges to health law

In a win for the administration, a federal appeals court in Virginia tossed two lawsuits challenging the constitutionality of the sweeping law overhauling the health care system. A three-judge panel of the 4th U.S. Circuit Court of Appeals dismissed cases brought by Virginia Attorney General Kenneth Cuccinelli and Liberty University in Lynchburg, Va. So, it's a victory, yes, but the judges didn't get down to the nub of the matter: Is the law's requirement that people get health coverage or pay a penalty constitutional? Ultimately, the Supreme Court is going to have sort that out. Nevertheless, the 4th Circuit, based in Richmond, is the second of three federal appeals courts to turn back challenges to the law. The 6th Circuit in Cincinnati ruled in favor of the law in June. A panel of the 11th Circuit in Atlanta heard the appeal of a lower court ruling against the constitutionality of the mandate and largely agreed with it, dealing a blow to the administration.

Brazilians rally against corruption

Thousands of people have joined anti-corruption demonstrations in Brazil, as the country marks its Independence Day. Wearing face paint and clown noses, protesters joined crowds watching the traditional military parade in the capital, Brasilia and other cities across Brazil. Three government ministers have left office amid corruption allegations since Dilma Rousseff took office in January. Dozens of government officials have also lost their jobs or been arrested, and several other ministers have been accused of corruption, though all deny wrongdoing. Some of the protesters chanted slogans in support of Rousseff, who has promised a zero-tolerance approach to corruption.

HTC sues Apple after Google sale

Taiwanese smartphone maker HTC fires a fresh salvo in its ongoing legal battle with Apple after buying patents from Google. (Click here)

Apple asks Japan court to ban sales of Samsung phones

Apple files a suit in Tokyo District Court to suspend sales of Samsung's Galaxy tablets and smartphones, saying the devices violate iPhone and iPad patents.

Galliano guilty of anti-Semitism

British fashion designer John Galliano is given two suspended fines totaling 6,000 euros ($ 8,500) for anti-Semitic rants in a Paris restaurant. The designer, fired by the Dior fashion house over the affair, said he had no recollection of the two events and denied being racist. (Click here)

Donald Trump can't sue over claims he's not a billionaire

Donald Trump has lost a defamation lawsuit he filed over claims that he's not a billionaire. A New Jersey appeals court ruled that Trump can't sue because he is a public figure and he had not shown actual malice by author Timothy O'Brien. O'Brien's book TrumpNation: The Art of Being The Donald had cited three unnamed sources who asserted that Trump's net worth was between $150m and $250m. The book quoted Trump's alleged response: "You can go ahead and speak to guys who have four-hundred-pound wives at home who are jealous of me, but the guys who really know me know I'm a great builder." Trump had alleged the low estimates were wrong and had damaged his credit and business interests. (Click here)

US sanctions Venezuela officials

The US accuses four Venezuelan officials - an army general, an intelligence officer and two politicians - of helping Colombia's Farc rebels smuggle drugs and arms. Venezuela dismissed the US accusations as "abusive."

Many deportees unwittingly waive rights, report says

The U.S. has deported more than 160,000 immigrants, the vast majority of whom had no legal representation — and signed documents they may not have understood — under a program that carries severe penalties should they reenter the country. Immigrants often signed the so-called stipulated removals because they believed it was the only way to avoid prolonged detention. But by agreeing to the removal order, immigrants can be barred from returning to the U.S. and be subject to criminal prosecution for illegal reentry. U.S. Immigration and Customs Enforcement wrote, "an alien's decision to accept a stipulated removal is strictly voluntary."

DOJ condemns unconstitutional conduct of Puerto Rico police

The US DOJ - Department of Justice on Thursday announced its findings from a three-year investigation that the PRPD - Puerto Rico Police Department has engaged in repeated unlawful and unconstitutional behavior. The investigation, which began in June 2008, uncovered the PRPD use of excessive and unreasonable force, failure to protect First Amendment rights and unconstitutional stops, searches and arrests. In its executive summary report, the DOJ acknowledged that the rights violations corresponded with a period of increased crime and pressure on the PRPD.

UK to allow cameras in criminal courts

UK Justice Secretary Kenneth Clarke announced Tuesday that cameras will be allowed into criminal courts in the UK and Wales to improve transparency in courts. Two acts of Parliament in place since 1925 have banned filming in both Welsh and English courts. Clarke believes that this change will help to improve public confidence in the criminal justice system. Filming will only cover the summary remarks made by judges and not victims, witnesses or offenders. Although Scotland does not have a ban on cameras, all parties must agree to allow the case to be broadcast. Initially, cameras will be allowed in the court of appeals and eventually expanded to the crown court, in accordance with consultations with the judiciary.

Ukraine threatens international arbitration over Russia oil dispute

Ukranian president Viktor Yanukovych on Tuesday threatened to take Russia to international arbitration over gas disputes. Ukraine relies heavily on Russian oil imports, and its territory provides transit for 80 percent of Russia's oil supplies to Europe. Yanukovych would like to get out of a 10-year deal signed with Russia in 2009, but Russian president Dmitry Medvedev stated that this would only be possible if Ukraine joined the Russian-led customs union. Kiev has repeatedly denied this offer, instead threatening to take this issue to Stockholm arbitration court.

Federal appeals court upholds life sentences for juveniles convicted of murder

The US Court of Appeals for the Eleventh Circuit on Wednesday upheld a ruling that juveniles convicted of murder may be sentenced to life imprisonment without parole. Kenneth Loggins was convicted of brutally murdering a hitchhiker in 1994, when he was 17 years old, and was originally sentenced to death. However, in 2006 his sentence was lessened to life imprisonment without parole, after the US Supreme Court ruled in Roper v. Simmons that juveniles convicted of murder could not receive the death penalty. Loggins appealed the lesser sentence, arguing that sentencing juveniles to life in prison without parole is cruel and unusual punishment and violates the Eighth Amendment.

SAP's closed tomorrownow unit charged by U.S. with copyright infringement

U.S. prosecutors charged SAP AG's former TomorrowNow software-maintenance unit with unauthorized computer access and criminal copyright infringement for improper downloads of Oracle Corp. programs.

Court orders DOJ to disclose cell phone tracking case information

The US Court of Appeals for the District of Columbia Circuit on Tuesday ordered the DOJ - Department of Justice to disclose docket information of certain cases in which the DOJ used cell phone location data to track criminal suspects.

Settlement said to be near for Fannie and Freddie

The S.E.C. is nearing a settlement with Fannie Mae and Freddie Mac over whether the mortgage finance giants adequately disclosed their exposure to risky subprime loans.

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