December 16, 2011 Nº 1,126 - Vol. 9

"No one can possibly achieve any real and lasting success or "get rich" in business by being a conformist."

Jean Paul Getty

In today's Law Firm Marketing, How to "squeeze" more leads from your online marketing efforts


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  • Top News

UK Judges will decide who can tweet from court

The guidance on the use of Twitter from the courts of England and Wales says that a member of the public wishing to use a mobile phone or similar device to send live text-based reports must ask permission first. They can make a formal application to the court or ask informally through court staff. The guidance continues: "It is presumed that a representative of the media or a legal commentator using live, text-based communications from court does not pose a danger of interference to the proper administration of justice in the individual case. This is because the most obvious purpose of permitting the use of live, text-based communications would be to enable the media to produce fair and accurate reports of the proceedings. As such, a representative of the media or a legal commentator who wishes to use live, text-based communications from court may do so without making an application to the court." Why should journalists be treated differently from the public at large? Lord Judge, the lord chief justice, made his thinking clear at the news conference he gave last week. "The difference is that John and Jane Citizen are less likely to understand the rules of contempt than most journalists who come into my court," he said carefully. Despite uncertainty over who's a legal commentator or journalist and who isn't, Lord Judge's guidance shouldn't lead to problems.

US threatens tariff war with China

The White House has threatened China with tit-for-tat tariffs on imported goods after Beijing imposed extra costs on the importation of sport utility vehicles (SUVs) and other large cars from the US. China's tariffs, ranging from 2% to 22%, are unlikely to inflict much pain on American carmakers, which generally manufacture most of their cars for the Chinese market inside the country. But the sabre-rattling by the Beijing administration may undermine efforts by the White House to foster an export-driven recovery. The US has already complained that China has blocked the import of chicken parts and dumped solar panels and steel cylinders in the US in breach of international trade rules. A WTO appeals panel overturned the first American attempt to apply anti-subsidy measures against Chinese steel, sacks and tyres, but left the door open for a more nuanced case that China subsidises its state-owned sector. The Chinese administration is concerned it will come under increasing pressure to open its doors to foreign businesses as western companies look for growth opportunities.

Welfare for millionaires

A startling new report reveals the billions in government dollars that benefit America's wealthiest citizens. Class warfare is a politically charged term these days, from the Wall Street protests to the Capitol Hill negotiations over curtailing the nation's debt. But a new congressional analysis may fuel populist outrage by showing the extent of government subsidies that go to the wealthiest people in America. From unemployment payments to subsidies and tax breaks on luxury items like vacation homes and yachts, Americans earning more than $1 million collect more than $30 billion in government largesse each year. The Internal Revenue Service provided the data showing how much money was going to the much-referenced top 1 percent. In all, millionaires receive hefty help from Uncle Sam. The $30 billion in handouts, to put it in perspective, amounts to twice as much as the government spends on NASA, and three times the budget of the Environmental Protection Agency. On the other hand, it would only cover the cost of fighting about three months in Iraq and Afghanistan. Still, eliminating them would help make a small dent in the $1.5 trillion congressional leaders are trying to find by Thanksgiving.

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  • Crumbs

1 - White House cuts production of dollar coins, saving $50 million a year - click here
2 - Saddam's stolen plates returned to Iraq
- click here


100% Migalhas:


MiMIC Journal

Asia's Largest Law Firm

China's King & Wood and Mallesons Stephen Jaques said they will combine to create Asia's largest law firm with more than 2,180 lawyers in China and Australia, as well as in cities including London, New York and Tokyo.

China plans tighter film controls

China proposes new film censorship laws banning content which it deems to disturb social stability or promote religious fanaticism.

China toll dodger's jail term cut

A Chinese farmer originally sentenced to life in prison for evading road tolls has his punishment reduced to two-and-a-half years.

  • Law Firm Marketing

How to "squeeze" more leads from your online marketing efforts

by Tom Trush

Once you start marketing online, it doesn't take long to realize generating leads is no easy task.

The competition is fierce because the audience is huge. So attracting attention, establishing your credibility and creating a compelling offer are essential.

The problem you face is most online consumers do not buy the first time they visit a website.

For proof, consider your own buying behavior. The last time you shopped -- whether it was online or offline -- did you first collect information and compare prices, or did you pull out your wallet at the first opportunity?

When you don't provide prospects with a reason to return to your website, you lose opportunities for sales. This is why building an online prospect list is critical to marketing success on the Internet.

Once prospects register for your list, you can deliver more content that establishes your credibility, while also giving them reasons to collect more information and return to your website.

One quick and easy way to grow your list is through a squeeze page. A squeeze page is essentially a condensed website with one page and a single objective ...

Collect e-mail addresses.

When prospects arrive at your squeeze page, they can either enter an e-mail address to receive some type of free information or leave without doing anything -- there are no other options.

To see an example, check out

Roughly half the people who visit the above squeeze page submit their e-mail addresses and instantly receive the free video (you may have been one of them). I have several squeeze pages online targeting different areas of direct-response copywriting and marketing. Each one is adding names to my prospect list at all times.

You can do the same thing with your online marketing efforts. Simply come up with an incentive -- such as an article, report, video, checklist, consultation, subscription or e-course -- that helps solve a problem your target prospects share.

Applications such as WordPress make setting up your own squeeze page a snap.

In addition to the benefits discussed earlier, a squeeze page gives you an immediate advantage over your competition because ...

> You can instantly qualify your leads and screen out unwanted prospects.

> You can drive targeted traffic from prospects who use search engines such as Google, Yahoo and Bing.

> You can establish yourself as an expert in your practice area and emphasize your competitive advantages.

> You can set up an automated e-mail marketing campaign to maintain contact with your prospects and clients.

> You can initiate a channel of communication that allows you to discover your prospects' desires related to your product/service.

What's more, the software I use allows you to maintain complete control of your online marketing efforts and ...

> Customize your own designs and add new pages with just a few clicks of your mouse.

> Apply powerful persuasion principles, including social proof, authority and scarcity.

> Use video to build brand recognition and expand your marketing reach.

> Create new lead-capturing squeeze pages whenever you need them.

> Add a blog to drive more traffic.


© Trey Ryder

FREE LAWYER MARKETING ALERT: If you'd like to receive Trey Ryder's weekly Lawyer Marketing Alert, send an e-mail to [email protected] Write "Subscribe LMA" in the subject line and write your name and e-mail address in the body of the message.


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  • Historia verdadeira


Coca-Cola Femsa, el embotellador más grande de productos Coca-Cola en el mundo, anunció hoy la compra de la división de bebidas de la firma mexicana Grupo Fomento Queretano por 6,600 millones de pesos -casi US$ 475 mlls. (Presione aquí)

Parque eólico

La irlandesa Mainstream Renewable Power recibió la autorización de Chile para construir un parque eólico por US$ 500 mlls., en momentos en que el mayor productor de cobre del mundo busca diversificar su matriz energética. La energía proveniente del proyecto parque Ckani, que tendría una potencia máxima de 240 megavatios y estaría conformado por 160 aerogeneradores e ingresaría al SING - Sistema Interconectado del Norte Grande, que provee de electricidad a gran parte del poderoso sector minero del país.


Paraguay inició formalmente el jueves la construcción de una línea de trasmisión eléctrica de 500 kilovoltios, un proyecto que demandará una inversión de US$ 165 mlls. y con el cual el país busca acercarse a una anhelada soberanía energética. La obra permitirá a Paraguay utilizar una mayor porción de la energía producida por la central binacional que comparte con Brasil. (Presione aquí)

  • Brief News

Fitch downgrades six global banks

Fitch has downgraded six of the world's largest banks, citing the challenging financial markets. The banks include Bank of America and Goldman Sachs in the US, the UK's Barclays and France's BNP Paribas. Germany's Deutsche Bank and Switzerland's Credit Suisse were also cut. Fitch cut the "issuer default ratings" at the banks, which "reflect the ability of an entity to meet financial commitments on a timely basis". It also cut the viability ratings at Morgan Stanley of the US and French bank Societe Generale.

Deal reached to avert government shutdown

Democrats and Republicans in the US Congress have agreed a compromise spending bill to avoid a government shutdown. The deal averts the possibility of US federal agencies shutting down because of a lack of guaranteed funding. The House of Representatives and the Senate are both expected to vote on the controversial $1tn spending bill on Friday. It is the third time this year the US government faced shutdown.

Law firms are doing away with billable hour for lobbyist lawyers

Capitol Hill staffers who go into lobbying abhor logging billable minutes, and a new trend is on: Law firms are rethinking the billable hour in their battle with straight-up lobby shops for top talent. Most lobbying clients pay monthly retainers. In fact, a good lobbyist can achieve more in a five-minute phone call than someone else might with a heap of billable hours. This has the potential to be a real game breaker in law firm recruiting because it opens up a new vein of talented folks who have previously shunned law firms like a fruitcake at a Christmas buffet because of the billable hour

Obama signs off law to detain terror suspects indefinitely

Obama faced a civil liberties backlash today after he signed a law that will allow terror suspects to be held indefinitely- even raising the prospects of U.S. citizens being sent to Guantanamo Bay. The controversial move effectively extends the laws of the battlefield to American soil. The move shows a clear hardening of Obama's

Gaddafi death 'may be war crime'

"The death of Libya's former leader Muammar Gaddafi "creates suspicions" of war crimes", says the chief prosecutor of the International Criminal Court. Luis Moreno-Ocampo said the ICC was raising the concern with Libya's the National Transitional Council (NTC). Gaddafi was killed in October after being caught by rebels in his home town of Sirte."

Chirac guilty of corruption

A French court has given former President Jacques Chirac a two-year suspended prison sentence for diverting public funds and abusing public trust. Chirac, 79, was not in court to hear the verdict because of ill-health but denied wrongdoing. He was accused of paying members of his Rally for the Republic (RPR) party for municipal jobs that did not exist. (Click here)

Putin accepts 'lawful' protests

Russian Prime Minister Vladimir Putin rejects calls to re-run disputed parliamentary elections but says he accepts "lawful" protests.

Chevron faces $10.6bn Brazil suit

Brazilian prosecutors are bringing a civil suit against US oil company Chevron, demanding billions of dollars in damages for an oil spill off the coast. The prosecutors who brought the case argued that "Chevron and Transocean weren't capable of controlling the damages from a spill of 3,000 barrels of oil, which proves a lack of environmental planning and management". Brazil has already fined Chevron $28m for the spill on 8 November.

Latin America gets huge airline

The merger of two major Latin American airlines has been approved, creating the largest carrier in the region. Brazil's anti-trust authorities said they approved the merger of the Brazilian airline TAM with Chile's LAN, first proposed in 2010. The new airline, LATAM, is valued at about $14.5bn and will represent 6% of global air transport. Last year, TAM and LAN flew more than 45 million passengers and 754,777 tons of cargo.

Google moves to delete fraudulent apps

Google has removed 22 applications from its Android Market after they were discovered to contain fraudulent software. Apps posing as popular third-party software such as Angry Birds tricked users into sending premium text messages. Unlike some other app services, Android Market apps are not vetted prior to being added to the store. Google has said it swiftly removes apps that violate its security policies.

Algeria lawmakers approve controversial media law

Algerian lawmakers on Wednesday approved a controversial new media law that critics say will impede freedom of expression. The law restricts journalists from undermining Algeria's sovereignty, national identity, economy and security, providing for fines up to USD $3,900 and jail time. The law has been criticized for being vague and overbroad by groups such as the Algerian League for the Defence of Human Rights. Algerian Minister of Communication Nacer Mehal defended the measure, saying it would not restrict free expression.

Madoff's Ex-Controller Expected to Plead Guilty

Enrica Cotellessa-Pitz, the former controller of Bernard L. Madoff Investment Securities, would be the sixth person, including Mr. Madoff, to admit to participating in his vast Ponzi scheme.

  • Daily Press Review

Russia proposes UN resolution on Syria
Al Jazeera, Doha, Qatar

Iraq to send peace delegation to Syria: Maliki
Asharq Al-Awsat, Pan-Arab daily, London, England

Tunisia's president calls for six-month political truce
Egyptian Gazette, English-language, Cairo, Egypt

Secret EU paper aims to tackle Israel's treatment of Arab minority
Haaretz, Liberal daily, Tel Aviv, Israel

Turkish FM: Israel 'kneels down' to us
JPost, Conservative, Jerusalem, Israel

Hospital dementia care 'lacking'
BBC News, Centrist newscaster, London, England

Russia offers new U.N. resolution on Syria
CNN International, London, England

Japan nuclear plant 'stabilised'
Daily Express, Conservative tabloid, London, England

Investigation fails to determine 'sole cause' of Indy champion Dan Wheldon's death blaming a 'perfect storm' of things gone wrong
Daily Mail, Conservative daily, London, England

A New Age healer mother, an obsession with raw food and why Naomie Harris will be... A very modern Miss Moneypenny
Daily Mail, Conservative daily, London, England

Toxic alcohol kills more than 140 people in India
EuroNews, International news, Ecully Cedex, France

UNITED NATIONS: Russia submits UN resolution condemning Syrian violence
France 24, Issy-les-Moulineaux, France

Gaddafi's death 'may have been war crime'
Independent The, London, England

Kommersant sackings show media limits
Moscow News The, Independent, Moscow, Russia

Teachers giving students exam questions before they sit GCSEs and A-levels
Telegraph The, Conservative daily, London, England

Mencyclopaedia: Steve McQueen
Telegraph The, Celebrity news, London, England

Thaksin's passport ban lifted
Bangkok Post, Independent, Bangkok, Thailand

Accusations flare as Egyptians vote in 2nd round
China Post, English-language daily, Taipei, Taiwan

Late Recognition for Korean Olympic Athlete Sohn Kee-chung
Chosun Ilbo, Conservative daily, Seoul, South Korea

Attack in Belgian city leaves 5 dead, 122 wounded
Hindustan Times, New Delhi, India

Radiologist who revealed foetus sex gets 3-yr RI
India Times, Conservative daily, New Delhi, India

Unprincipled nuclear power policy
Japan Times, Independent centrist, Tokyo, Japan

Author Christopher Hitchens dead at 62
New Zealand Herald, Conservative daily, Auckland, New Zealand

All trains at halt in Pakistan due to fuel shortage
People's Daily Online, English-language, Beijing, China

Top journalist murdered in Russia's Dagestan: Official
Straits Times, Pro-government, Singapore

Months of mayhem
Sydney Morning Herald, Centrist daily, Sydney, Australia

Former French President Jacques Chirac guilty of corruption, but will not be jailed
Taiwan News, English-language daily, Taipei, Taiwan

US economy expands 2% in September quarter
The Economic Times, Business, Mumbai, India

4 Alberta highway deaths likely murder-suicide
Canadian Broadcasting Centre, Toronto, Ontario

Flotsam from Japanese tsunami reaches West Coast
Globe and Mail The, Centrist daily, Toronto, Canada

Rupee Rebounds Following RBI's Intervention
International Business Times, Business news organization, New York, U.S

U.S.: Protestors Condemn Mining Corporation Suing El Salvador
IPS Latin America, International cooperative of journalists, Rome, Italy

Market ignores Europe, rises on U.S. data
Reuters, Business News, New York, U.S

Newspaper founder killed in Russia's Dagestan
Reuters, World News, New York, U.S

Abducted Mexican activist predicted she'd end up dead
Toronto Star, Toronto, Ontario

Gaddafi death 'may be war crime'
BBC News, Centrist newscaster, London, England


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