October 02, 2009  Nº 825 - Vol. 7


"Computers run our electric power grid, our telecommunications network, they run our railroads, our banking system, and all of them are vulnerable, at some level, to some degree to information warfare, or cyber-terrorism."

Richard Clark

In today’s Law Firm Marketing, 9 smart ways to cut marketing costs and improve results.

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Read Migalhas LatinoAmérica in Spanish every Tuesday and Thursday. Visit the website at www.migalhas.com/latinoamerica

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  • Top News

US urges 'cyber hygiene' effort

The US government has urged all internet users to play their part in protecting the network from attack. The call comes at the start of National Cyber Security Awareness month. The Homeland Security Department said "all computer users, not just industry and government, have a responsibility to practice good 'cyber hygiene'". Security experts agree and have said users need to think before they click as part of an effort to highlight how vulnerable e-mail is to cyber scams. A recent report claimed e-mail spam is on the rise and accounted for 87% of all e-mail sent in August. "E-mail is a critical application so users need to think before opening that mail," said Rohyt Belani, the founder and chief executive of Intrepidus Group, a security consultancy. "Our studies have shown that within the first hour of someone receiving a phishing e-mail, 60% of people click on them. That is not enough time for the security folks to act." Phishing attacks are specifically aimed at getting people to divulge personal information like social security numbers or bank details. Attackers may send an e-mail that appears to legitimately come from a credit card company or a financial institution requesting information that is then used to steal the users' identity. The theme for this year's national cybersecurity awareness month, which is sponsored by the Homeland Security Department, is "our shared responsibility". The campaign, now in its sixth year, was given a boost Wednesday when the Senate passed resolution 285 to support its goal to make U.S. citizens more aware of how to secure the internet.

UK Supreme Court judges sworn in

The Supreme Court, housed at Middlesex Guildhall, replaces the Law Lords as the last court of appeal in all matters other than criminal cases in Scotland. The court is independent of Parliament and will hear the most important cases. Lord Phillips, President of the Supreme Court, said the change in form was important for judicial openness. The judicial function of the House of Lords, whose powers had evolved over centuries, ended with the swearing in of Lord Phillips. The justices wore black robes threaded with gold, replacing the full-bottomed wigs, robes and breeches of the lords.

Bill would make ratings agencies share liability

A key House lawmaker wants to make credit rating agencies — which have been widely criticized for failing to give investors adequate warning of the risks in subprime mortgage securities that triggered the financial crisis — responsible for each other’s assessments by holding them collectively liable for inaccuracies. The new draft bill includes a plan meant to address what critics contend is the crux of the current system’s problem: companies that issue securities — as opposed to investors — pay the agencies for ratings of those securities.

Underground economy

A problem that afflicts an increasing number of countries, especially developing ones, the informal or underground economy is an old phenomenon: it is the same age the State does and which was born with the need of evade taxes. The ETCO, a civil association that promotes competitive ethics, just published a book on this topic, which is not much researched. You can access the publication by clicking here.

Before you open the door to the boardroom, peek through the keyhole!

Michael Page specializes in the placement of candidates in permanent, contract, temporary and interim positions within client companies around the world. Have a look at the new section of the Migalhas website and discover the professional development opportunities with large corporations, in legal and business fields, presented by Michael Page International. Click here to peep through the hole!

  • Crumbs!

1- White House Proposes Changes in Bill Protecting Reporters’ Confidentialit (click here)

2-Supreme Court opens as fears raised of US-style selection of judges (click here)

3-Microsoft gets big patent verdict overturned (click here)

4-Obama administration presses Congress for stronger chemical regulations (click here)

5-Supreme Court takes gun rights, terrorism law cases (click here)

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  • MiMIC Journal

Communist China marks 60th year

National Day is an annual highlight for the Chinese government, but extra effort has been made to mark the 60th anniversary. The day started with vast lines of tanks, soldiers and missile launchers parading through the capital Beijing. Later, in Tiananmen Square, there was a spectacular fireworks show and a concert of patriotic songs and dancing. However in Nepal, police detained more than 70 Tibetan exiles who marked the day with a protest against Chinese rule in Tibet. "Today a socialist China that faces the future is standing tall and firm in the East," he declared President Hu, speaking from the same spot where Mao had stood 60 years ago to formally proclaim the founding of the People's Republic of China

Gucci snake bag in China at $4,390 makes kebab griller see rich as cheats

At China's newest Gucci store, in Shijiazhuang, snakeskin purses sell for the equivalent of $4,390, about twice the city's per capita annual income. Next door at Brooks Brothers, button-down shirts go for $190.

  • Law Firm Marketing

9 smart ways to cut marketing costs and improve results

by Trey Ryder

SMART WAY #1: Don't use mass marketing to deliver your message. When you deliver your marketing message through newspaper ads or TV commercials, you're using the most expensive type of marketing. You're using media time and space to explain how you can help a person solve his problems. Instead, I suggest you use the media not to deliver your message, but to offer your message. Then, when interested prospects call your office, send them your information packet by mail. This allows you to deliver much more information to the person who is interested -- and gives you the person's name and address for your mailing list.

SMART WAY #2: Don't spend money on four-color brochures. They're expensive and, in most cases, not necessary. The only time you need full color is when you're marketing something colorful, such as art or gemstones. And even then, you can often find alternatives that are less expensive than brochures, such as photographs. If you want a colorful "coffee table piece" to impress your prospects, your clients or yourself, that's fine. But don't expect it to be a cost effective part of your marketing program

SMART WAY #3: Don't use institutional ads. For decades institutional ads have made impressions on audiences without generating measurable results. But what good is an impression if you don't know the identity of the person on whom you made the impression. I urge you to use a method that's accountable -- a method that generates inquiries from genuine prospects -- so you can tell what works and what doesn't.

SMART WAY #4: Don't use media publicity merely to gain exposure. Media exposure usually doesn't directly affect your bottom line. To increase publicity's effectiveness, use it to establish credibility and generate inquiries from qualified prospective clients.

SMART WAY #5: Simplify your newsletter. Many lawyers produce multi-page newsletters that cost a fortune to design, print and mail. Remember, the purpose of a newsletter is to deliver information and reinforce why prospective clients should choose you over other lawyers. A simple educational Alert of even one or two pages works just fine. Your newsletter's size is not nearly as important as how often you mail it and the value of the information you present.

SMART WAY #6: Don't serve food at seminars. People attend seminars because they want information. When you advertise that you're serving food, you attract people who want to eat, not listen. I've promoted hundreds of seminars and I assure you that you don't need to feed people to get them to attend. You simply need to offer facts your prospects want -- and then market your seminar so prospects understand what they'll learn.

SMART WAY #7: Stop outbound telemarketing. I've never heard anyone say he likes to be solicited by telephone. I urge you to invest in a marketing program that attracts qualified inquiries. Then you won't need outbound telemarketing and you won't create a bad impression on a prospective client.

SMART WAY #8: Deliver an educational message. People want information. That's why they surf the Internet -- attend seminars -- and request free information. When you use my method of Education-Based Marketing, you mail free information to prospects who request it. This gives them the information they want -- and gives you a mailing list of prospective clients. What could be easier!

SMART WAY #9: Hire an independent consultant. If you want to avoid the high costs of ad agencies and p.r. firms, I urge you to look for an independent consultant. I've found when I hire a private consultant, I'm paying for knowledge, skill, judgment and experience -- not expensive overhead. This is especially true in marketing.

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© Trey Ryder

FREE LAWYER MARKETING ALERT: If you'd like to receive Trey Ryder's weekly Lawyer Marketing Alert, send an e-mail to [email protected] Write "Subscribe LMA" in the subject line and write your name and e-mail address in the body of the message.

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  • Historia verdadera

Demanda

La empresa privada Manageneración S.A. demandó al Estado de Ecuador por US$ 42 millones en un centro de arbitraje de Manabí. De ese valor, 18 millones corresponden a inversiones, otros 18 millones por lucro cesante del contrato que rige por 50 años y US$ 6 millones más por mantenimiento de las represas. La empresa construyó las centrales hidroeléctricas Poza Honda y La Esperanza, estas pasaron a manos estatales por Decreto del presidente Rafael Correa.

Gas

La brasileña Neogás prevé invertir US$ 40 mlls. durante los próximos cinco años para la instalación de plantas de Gas Natural Comprimido (GNC) en Perú. Con las plantas la compañía prevé abastecer con el hidrocarburo proveniente del yacimiento Camisea a las industrias y estaciones de servicios alejadas de la red principal de distribución, al mismo precio del gas que viene de la red.

Turismo

El grupo venezolano Cisneros invertirá US$ 2.000 mlls., durante los próximos 20 años, en un proyecto turístico de la República Dominicana, denominado "Tropicalia". El proyecto de turismo sostenible está ubicado en la comunidad de Miches, El Seibo. La Organización Cisneros organiza un conglomerado de empresas privadas de medios de comunicación, entretenimiento, telecomunicaciones y productos de consumo.

TAM

La brasileña TAM Airlines firmó un convenio con Austrian Airlines, integrante de Star Alliance, para permitir que los miembros del programa TAM Fidelidade puedan acumular y rescatar puntos en los vuelos operados por la empresa europea a partir del 1 de octubre. En tanto, los pasajeros de Austrian Airlines que utilizan el programa Miles & More ya cuentan con ese beneficio desde febrero de 2008.

Cobre

El grupo minero global Xstrata dijo que parte de sus embarques de cobre a través del puerto de Antofagasta en el norte de Chile presenta retraso en su despacho, debido a una huelga de estibadores de la terminal. La producción de la mina Lomas Bayas y de la fundición Altonorte, filiales de Xstrata Copper, es despachada por el puerto de Antofagasta, ubicado a casi 1.400 kilómetros al norte de Santiago.

Cerveza

La gigante de bebidas mexicana FEMSA dijo que mantiene conversaciones con varias empresas para explorar oportunidades en su negocio de cerveza, que dio origen al grupo y que es considerado como un atractivo objetivo de compra en la consolidación de la industria. Una fuente ligada a FEMSA dijo que hay conversaciones sobre la posible venta de sus operaciones de cerveza con la británica SABMiller Plc y la holandesa Heineken.

  • Brief News

Fed draws Court's eyes in Lehman bankruptcy

A court-appointed examiner investigating Lehman Brothers Holdings Inc.'s bankruptcy has been exploring whether the Federal Reserve improperly cut in front of other creditors owed money in the $613 billion bankruptcy case, records show. Billing records filed with the court show the examiner is investigating an issue that has angered many of Lehman's creditors: how the Federal Reserve and the New York Fed -- which lent Lehman $46 billion in cash and securities before its bankruptcy filing last September -- were paid promptly and in full, while tens of billions of dollars in other debts were left to be sorted out in court. It remains unclear when and how much Lehman creditors will be repaid.

Nestle to stop Mugabe milk deal

Nestle says it will stop buying milk from a farm owned by the wife of Zimbabwe's President Robert Mugabe. Nestle said it bought milk from farms including Grace Mugabe's Gushungo Dairy Estate to help the country as its dairy industry neared collapse. The farm was one of many seized from white farmers under Mr Mugabe's controversial land reforms. Nestle said its temporary arrangement had now come to an end.

BAE Systems faces bribery charges

UK defence giant BAE Systems faces corruption charges after the Serious Fraud Office said it would ask the Attorney General to prosecute the firm. The SFO has been in negotiations with BAE but the sides could not agree what the firm would admit or the fine due. The case refers to allegations BAE paid bribes to win contracts from several nations in Africa and Eastern Europe.

Iran 'to allow UN nuclear visit'

A senior U.S. official in Geneva calls the meeting of six Western nations with Iranian envoys the beginning of an "extraordinarily difficult process" and says Iran must address suspicions about its nuclear aspirations. Iranians, however, want wide-ranging talks and insist they won't discuss the issue if it veers beyond a general conversation about nuclear technology. Iran has agreed to let the IAEA visit its newly unveiled uranium-enrichment facility, the EU's foreign policy chief says.

Dozens of Zelaya supporters held

Honduran security forces have raided a building and say they have arrested more than 50 supporters of ousted President Manuel Zelaya. Soldiers and riot police surrounded the building in Tegucigalpa where the protesters had camped out for weeks. The dawn raid took place under the interim government's controversial decree suspending civil liberties. The arrests were made at the National Agrarian Institute, police said.

Mexico's 'La Familia' cartel mixes spiritualism, crime

The Mexican government's war against drug cartels over the past three years has claimed more than 11,000 lives, snared thousands of alleged criminals and brought down scores of politicians. One of the newer cartels being pursued by President Felipe Calderon's administration is La Familia, a group that mixes politics, spiritualism and violence.

Former French PM gives evidence

Former French Prime Minister Dominique de Villepin has given evidence in a Paris court, denying any role in a plot to discredit President Nicolas Sarkozy. It is alleged that de Villepin tried to manipulate a judicial investigation to hurt Mr Sarkozy's chances of winning the 2007 presidential election.

Obama hails Senate climate bill

Obama has welcomed the publication of a bill to combat climate change. The bill, sponsored by leading Democratic senators, would establish a "cap and trade" scheme to cut greenhouse gas emissions. But observers say the bill will face a tough test in the Senate, as senators from both parties are wary of passing a bill that they say could harm the US economy.

Google bosses on trial in Italy

The trial of four Google employees has begun in Milan with an engineer from the search giant giving evidence. The employees are accused of breaking Italian law in allowing a video of a teenager with Down's Syndrome to be posted online. The case, subject to lengthy delays, could have major ramifications for content providers around the globe.

California mulls legalising marijuana

In 1996, voters in California approved a referendum that made it legal for the first time in decades in the US for people to consume cannabis for medicinal purposes. More than a dozen states have followed suit since and several others - the most recent of which is Massachusetts - have approved laws decriminalizing the possession of small amounts of the drug. Now, there are moves afoot in California to go further to fully legalize marijuana.

RBS, Lloyds send `shocking' $4.5 billion to plug Irish real-estate losses

Royal Bank of Scotland Group Plc and Lloyds Banking Group Plc, rescued by British taxpayers last year, injected 3.03 billion euros ($4.4 billion) into their Irish units during the past 10 months amid rising real estate losses.

Goldman Sachs hires 11 private bankers, fund managers to expand in Brazil

Goldman Sachs Group Inc. is hiring 11 bankers in Brazil to start a local private-banking operation and an asset-management business in Latin America's largest economy.

Brazil real has "clear upside" as ipos lure foreign investors

Brazil’s real, the world’s second- best performing currency this year, will rally for an eighth month as a surge in share sales led by Banco Santander SA’s local unit lures foreign investors. Brazil's initial public offerings may double next year as the stock market extends its best rally in six years and growth in Latin America's largest economy accelerates.

World Bank head sees dollar's role diminishing

The dollar will face more competition from the euro and China's renminbi, said Robert Zoellick, adding that America's days as an unchallenged economic superpower might be numbered. In the next 10 to 20 years, he said, the dollar will face growing competition from China’s currency, the renminbi. Though Chinese leaders have minimized their currency’s use in international transactions, largely so they could keep greater control over exchange rates, Zoellick said the renminbi would “evolve into a force in financial markets.”

Supreme Court to hear gun case

The Supreme Court agreed to decide whether strict local and state gun-control laws violate the Second Amendment, ensuring another high-profile battle over gun rights.

Microsoft gets reprieve from damages award

A federal judge nullified a $388 million jury verdict against Microsoft in a patent-infringement litigation brought by a small software company.

ICC to to prosecute suspects for Kenya 2007 post-election violence

International Criminal Court (ICC) chief prosecutor Luis Moreno-Ocampo announced Wednesday that the ICC will prosecute the most responsible parties for the December 2007 Kenyan post-election violence now that Kenya's September 30 deadline to establish an appropriate tribunal has lapsed. Because Kenya is party to the Rome Statute, Moreno-Ocampo may prosecute suspects for crimes over which the ICC has jurisdiction. In a three-pronged approach, other perpetrators will be prosecuted in national accountability proceedings to be defined by the Kenyan government, while a truth and reconciliation commission will investigate the extent of the conflict and suggest ways to prevent similar violence in the future.

Tempted by foreclosure crisis, some lawyers overcharge & underwork

The foreclosure crisis has resulted in a lot of work for lawyers hired to try to help struggling owners hang onto their homes. But it has also resulted in a record number of complaints concerning claimed unscrupulous practices, some of which have already led to disciplinary action. “There has definitely been a trend in the last six months or year where attorneys are having some involvement in loan modification scams,” says Arne Vanstrum of the Florida Bar.

Judge axes attorney from criminal case, says he ‘played a major role’

Attorney Rufus Cook can't continue to represent a defendant accused of defrauding real estate investors because he "played a major role in these underlying transactions," a federal judge in Chicago says. U.S. District Judge James Zagel removed Cook from the case Tuesday, after prosecutors accused him of receiving nearly $500,000 from the defendant in the alleged Ponzi-like scheme

Trustee cites 2003 problem in Madoff account

One big investor in Bernard L. Madoff’s vast Ponzi scheme was having trouble getting his money back from Mr. Madoff at least as early as September 2003, according to a court filing on Thursday by the trustee liquidating the Madoff estate. On several occasions, Madoff was only able to pay “a fraction of the amount” requested by the investor, Jeffry M. Picower, the court document asserts. That failure to pay should have put Picower on notice that Madoff’s money-management business was a fraud, it continued.

  • Daily Press Review

Senior Iraqi Official Dismisses Al Maliki's Accusations
Asharq Al-Awsat, Pan-Arab daily, London, England

Indonesian quake toll at 1,100, thousands still missing
Gulf News, Independent daily, Dubai, United Arab Emirates

It's time for a Jewish boycott of the Ukraine
Haaretz, Liberal daily, Tel Aviv, Israel

ISRAEL-US: Goldstone Rejects Netanyahu Remarks
IPS Middle East, International cooperative of journalists, Rome, Italy

Analysis: PA's conflicting approaches as different as night and day
JPost, Conservative, Jerusalem, Israel

DNA Profile to Add to Federal Database
Khaleej Times, English-language daily, Dubai, United Arab Emirates

Egypt's tourism revenue dips to $2.56b in Q2
Middle East North African Network, Online financial portal, Amman, Jordan

World Powers and Iran Agree Uranium Export to Third Parties and IAEA visit to Qom Plant
Nahamet, Online news portal, Beirut, Lebanon

Panel formed on Lebanon poll law
Saudi Gazette, English-language daily, Riyadh, Saudi Arabia

Israel prepares for legal battle over war-crimes allegations
The Daily Star, Independent daily, Beirut, Lebanon

Iran to propose third-party uranium enrichment: Ahmadinejad
Times of Oman, English-language daily, Muscat, Oman

Harf Sufian displaced: out of the frying pan and into the fire
Yemen Times, Independent weekly, Sana'a, Yemen

Call for out-of-hours GP scrutiny
BBC News, Centrist newscaster, London, England

Fulham end poor run with solid victory
BreakingNews.ie, Online news portal, Cork, Ireland

Life expectancy could reach 100
Daily Express, Conservative tabloid, London, England

Judge urges Little Ted's nursery monster to tell tormented parents which children she sexually assaulted
Daily Mail, Conservative daily, London, England

EU court adviser backs roaming price caps
DMeurope, Online news portal, Amsterdam, Netherlands

Curtis Warren: Was he buying guns not drugs?
icLiverpool, Online news portal, Liverpool, England

How Facebook sex abuse trio were exposed
Manchester Online, Independent daily, Manchester, England

Czech teenagers top European tables in substance abuse survey
Radio Prague, Online news portal, Prague, Czech Republic

'Thousands' Missing As Quake Toll Tops 1,000
Sky News, Independent newscaster, Middlesex, England

Anti-Semitism on Stage: Controversial Fassbinder Play to Open After 20-Year Delay
Spiegel International, Liberal newsmagazine, Hamburg, Germany

Revealed: millions spent to fight Obama health reforms
The Guardian, Liberal daily, London, England

Cahill completes Everton's comeback
The Irish Times, Centrist daily, Dublin, Ireland

'Lives put at risk' by outofhours GPs Care Quality Commission reports says
The Telegraph, Conservative daily, London, England

Kidnap victim Elizabeth Smart recounts rape ordeal
Times Online, Conservative daily, London, England

Noordin Top's body to be returned to Malaysia Friday
Antara News, News agency, Jakarta, Indonesia

10th Seoul International Financial Forum Kicks Off
Chosun Ilbo, Conservative daily, Seoul, South Korea

Coping with disaster
Dawn, English-language daily, Karachi, Pakistan

Frantic search as Indonesia quake toll tops 1000
India Express, News portal, Mumbai, India

Rahul Dev bashes up lecturer
India Times, Conservative daily, New Delhi, India

Coco Chanel had her wits and was no twit
Japan Times, Independent centrist, Tokyo, Japan

Teoh inquest: Mystery male is one M. Gopala, says Dr Seah
Malaysian Star, Online news portal, Selangor Darul Ehsan, Malaysia

Tsunami: Death toll near 200 amid grim reality
New Zealand Herald, Conservative daily, Auckland, New Zealand

Britain becomes Palestinian-Israeli legal battleground
People's Daily Online, English-language, Beijing, China

The Sydneysider helping Google overthrow email
Sydney Morning Herald, Centrist daily, Sydney, Australia

Tian'anmen showcases rise of China
The Hindu, Left-leaning daily, Chennai, India

HSI could hit 24,000
The Standard, Business daily, Hong Kong

'TUN-TUN' GUILTY - Jury returns unanimous verdict
Antigua Sun Online, Independent daily, St. John's, Antigua

Serani making moves in US - combo with Latifah
Caribbean News Portal, Online news aggregator

Mental evaluation for mother of abandoned baby
Caribbean360, Online news portal, St. Michael, Barbados

UK approves borrowing of $279M
Cayman Net News, Online news portal, George Town, Cayman Islands

Privatization of Dominican beaches opens can of worms
Dominican Today, Independent daily, Santo Domingo, Dominican Republic

ARGENTINA: Dubious Past? No Problem for Private Security Firms
IPS Latin America, International cooperative of journalists, Rome, Italy

Golding's choice - JLP insiders, analysts ponder potential Cabinet cuts
Jamaica Gleaner, Independent daily, Kingston, Jamaica

Peru: Pedro Suárez Vértiz records a ballad duet with Juan Diego Flórez
Living in Peru, News portal, Lima, Peru

Brandon CTV station to go dark
The Globe and Mail, Centrist daily, Toronto, Canada

Canadiens take down Leafs
Toronto Star, Liberal daily, Toronto, Canada

?TPCL appoints new CEO
Trinidad Guardian, Independent daily, Port-of-Spain, Trinidad

Somali Islamists clash over port
BBC News, Centrist newscaster, London, England

Madagascar says to withdraw from SADC
CongoPlanet.com, Independent online news aggregator

Kimuli backs Fufa president
Daily Monitor, Independent daily, Kampala, Uganda

Ex-teacher crafts money through works
Daily Nation, Independent daily, Nairobi, Kenya

Banks asked to reduce interest rate on loans
GhanaWeb, Online news portal, Amsterdam, Netherlands

Death toll in Iraq drops
iafrica, Online news portal, Cape Town, South Africa

Win for Fulham, frustration for Celtic
Independent Online, News portal, Cape Town, South Africa

Fossil found in Ethiopia is closest to "missing link"
Jimma Times, Online news portal, Jimma, Ethiopia

Carolus to head SAA board
Mail & Guardian Online, Liberal, Johannesburg, South Africa

'This is not a witch hunt'
News24.com, Online news portal, Cape Town, South Africa

EFCC arrests CAC official, 3 others for alleged forgery
Vanguard, Independent daily, Lagos, Nigeria

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