November 27, 2009 Nº 845 - Vol. 7
"We must become the change we want to see."
Mahatma Gandhi
In today’s Law Firm Marketing, Build urgency into your marketing message so your prospects act now.
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Rich should help Amazon forests
Nine nations in the Amazon region have called on rich countries to provide poorer nations with the funds to preserve forests. The nations, meeting in Manaus, Brazil, also discussed supporting a 40% reduction in global emissions by 2020. The meeting comes shortly before the key global summit on climate change in Copenhagen, Denmark. The Amazon nations agreed on broad principles rather than concrete steps. Lula chaired the meeting of delegates from Bolivia, Colombia, Ecuador, Guyana, Peru, Venezuela and Surinam, with French President Nicolas Sarkozy representing French Guiana.
Government e-petitions give power to the people
UK Government plans to roll out e-petitions across the country could offer people a real say in the democratic process, a conference has heard. The legislation to make e-petitions compulsory for all councils in the UK comes into force in April 2010. It could result in a national e-petition scheme and force Westminster to take more notice of people power. E-petitions allow citizens to raise issues with government. It also gives them a chance to have a say in political processes.
Law School in a Box: All the prestige for a fraction of the price
Sure, you could spend $100,000 on a law degree from Harvard or Yale. But then you'd have to deal with crowded classrooms, inconvenient course schedules, and rigorous academic study. Fortunately, the brilliant minds of Mental_Floss magazine are proud to offer an alternative: Law School in a Box. This prestigious boxed university offers a complete legal education for just $14.95. Your program includes:
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Brazil not to recognize new Honduran government
Brazil will not recognize any new government that may emerge from this weekend's general elections in Honduras, Brazilian Foreign Minister Celso Amorim said here Thursday. Brazil demands that ousted Zelaya be restored. Honduras is scheduled to hold general elections on Sunday, with an aim to bring an end to the country's political crisis, ignited by a military-backed coup in June, in which Zelaya was ousted and exiled to Costa Rica.
Honduras high court rules Zelaya cannot return to power
The Honduran Supreme Court on Wednesday ruled that ousted former president Manuel Zelaya cannot legally return to office. The court's decision is a significant blow to Zelaya's prospects for regaining power. Under the so-called Tegucigalpa/San Jose accord, Zelaya would have been able to return to the office of president assuming Supreme Court approval and an affirmative vote by the Honduran legislature. The legislature's vote, originally scheduled for November 29th, has been moved back to December 2nd. It is not clear what effect the Court's non-binding opinion will have on that vote. Similarly, it is not clear how the decision will effect the results of the Honduran presidential election, scheduled for November 29th. Neither Zelaya nor current president Roberto Micheletti are on the ballot for that election.
US will not become party to anti-personnel landmine treaty
The US State Department (DOS) stated Tuesday that the US will not be signing the treaty to ban the use of anti-personnel landmines. The announcement comes a week before the Second Review Conference the Convention on the Prohibition of the Use, Stockpiling, Production and Transfer of Anti-Personnel Mines and on their Destruction is set to be held in Cartagena, Colombia. For the first time, the US will send a delegation of humanitarian landmine observers to the conference. A spokesperson for Human Rights Watch (HRW) expressed disappointment in the decision not to sign the treaty, but also welcomed the presence of the observers as a possible sign of progress. To date 156 countries have signed the treaty, while 39, including China, Russia and India, have not.
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1- Brazil stocks fall on risk aversion, real weakens(click here)
2- KCredit card usury bill coming soon in House (click here)
3- Two journalists released in Somalia (click here)
4- UK banks pressed to reveal top earners (click here)
5-Dubai shocks investors amid debt fears (click here)
6-Third Circuit upholds school ban on religious holiday song performances (click here)
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China joins U.S. in pledge of hard targets on emissions
Obama and Prime Minister Wen Jiabao will attend the Copenhagen climate talks and have pledged new greenhouse gas emission targets. China has unveiled its first firm target for limiting greenhouse gas emissions, two weeks before a global summit on climate change in Copenhagen. Beijing said it would aim to reduce its "carbon intensity" by 40-45% by the year 2020, compared with 2005 levels.
Chinese shares slump on policy change fears
Leading Chinese shares have slid ahead of a key government economic meeting with investors wary of the outcome. The benchmark Shanghai Composite Index fell 119.2 points, or 3.6%, to 3,170.98, the market's biggest daily fall in almost three months. There are concerns that the government may introduce measures to clamp down on rising asset prices, including shares and property, analysts said.
Build urgency into your marketing message so your prospects act now
by Trey Ryder
We've all heard prospects say, "Let me think about it." Or, "Let me talk it over with my (spouse or business partner)." In most cases, that means you're history.
If you want your prospect to act now, you must build urgency into your marketing message. Urgency is not the same as sales pressure. Sales pressure is force applied by the salesperson who wants your money. On the other hand, urgency is the need to act soon based on the person's circumstances.
As the lawyer who can solve your prospect's problems, you don't want your prospect to feel any pressure from you. After all, you and your prospect are on the same side. On the other hand, you do want your prospect to appreciate the pressure caused by his circumstances -- the same circumstances that brought him to you.
The most effective way to build urgency into your marketing message is through actual case histories. By relating a true story about another client, your prospect sees himself as the person in your example. These steps help you convey the urgency of your prospect's circumstances -- and help your prospect conclude that he should hire you to solve his problem.
STEP #1: Tell the story of a client who acted quickly and made the right decision. When your prospect realizes how he will benefit from prompt action, he is more inclined to act so he profits from your efforts.
STEP #2: Tell the story of a client who decided to wait -- and the terrible problems he endured. In your example, your prospect sees himself trying to cope with the results of a bad decision. Don't skip over this area quickly. If you're describing a situation that you want your prospect to avoid, make sure you dwell there long enough -- and explain the pain in sufficient detail -- that your prospect will want to steer clear of these problems at all cost.
STEP #3: Don't stack case histories hoping to make the point stronger. For each topic you're discussing, you need only one example of a client who got a good result -- and one example of a client who got a bad result. When you talk about more than one client for the same subject, and their good and bad decisions, you muddy the waters.
Here's an example of how I use urgency. Here are three paragraphs I often use:
If you want faster results from your marketing efforts -- if you want to take your firm in a new direction -- or if you want to start your own firm, you'll be pleased to discover a marketing method that really works -- a method that attracts new clients with dignity, without selling.
In marketing, you gain nothing by waiting but you lose a lot: You lose clients You lose money. And you lose the position you've established in the marketplace. You may have heard the adage, "Even if you're on the right track, you'll get run over if you just sit there."
Please don't put off marketing any longer because your future depends on attracting new clients. Now you have a dignified marketing method -- and the law marketing specialist who created it -- as close as your telephone. I'm ready to design and carry out your program for you -- and help you every step of the way.
(End of excerpt from my letter)
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After you deliver your marketing message, including case histories, will your prospects choose to act now? Some will and some won't. For those who choose to delay, take these steps:
STEP #1: Don't try to push your prospect into making a decision. The more pressure you exert on your prospect, the more you undermine your credibility and the more your prospect resents your efforts. You maintain your level of trust and your prospect's respect by allowing him to make his own decision, now or in the future.
STEP #2: After you talk with a prospect, send a letter outlining the benefits of acting now and the risks of waiting. This reinforces what you said during your conversation and might remind your prospect of things he had forgotten.
STEP #3: Make it clear to your prospect that you're happy to answer his questions, both now and in the future. Often, just one question or nagging concern is all that keeps your prospect from hiring you. Your challenge is to get him to voice that concern so you can address it.
STEP #4: Mail something to your prospect at least monthly. Keep your prospect on your mailing list (and e-mail list) so he receives your newsletters, seminar invitations, articles and educational information. You never know what might motivate your prospect to move forward.
In the end, don't give up on prospects if your first meeting results in "Let me think it over." Keep lines of communication open so prospects know that you'll be happy to hear from them -- and happy to help them -- whenever they decide the time is right.
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© Trey Ryder
FREE LAWYER MARKETING ALERT: If you'd like to receive Trey Ryder's weekly Lawyer Marketing Alert, send an e-mail to [email protected]. Write "Subscribe LMA" in the subject line and write your name and e-mail address in the body of the message.
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Avianca
La española Amadeus adquirió el 50% de Amadeus Colombia que no controlaba a la aerolínea local Avianca. El monto de la operación no fue revelado.La operación forma parte de la estrategia de consolidación regional de Amadeus en Latinoamérica, ya que Colombia era la única sede de la empresa en la región que aún no controlaba.
Petrobras
La brasileña Petrobras informó que el 30 de noviembre realizará el pago de la primera cuota de la distribución anticipada de remuneración a los accionistas referente al ejercicio de 2009 bajo la forma de intereses sobre capital propio. La empresa abonará 0,30 reales (0,173105 dólares) por papel ordinario o preferencial con base en la posición accionaria del 3 de julio de 2009. Los intereses fueron corregidos por la tasa de interés básica o Selic desde la fecha del pago efectivo hasta el cierre del respectivo ejercicio social. Serán descontados de la remuneración que será distribuida al cierre del ejercicio 2009.
Elecciones - Honduras
Honduras realizará el domingo una controvertida elección presidencial, que una mayoría de países latinoamericanos rechaza pero que podría ser reconocida por Estados Unidos y permitiría dejar atrás la aguda crisis política derivada en junio tras la remoción del presidente, Manuel Zelaya.
Dubai debt fears rattle markets
Worries about Dubai's debt problems spill over into a second day of trading, leading to more stock market falls. The biggest underlying fear is that Dubai's problems could reignite the financial turmoil of the credit crisis. That would lower global demand for a whole range of commodities, including oil.
Apple "refused to repair" smokers' Macs
Apple has reportedly refused to repair two Macs because tobacco residue inside the machines poses a health risk. The Consumerist reports that two separate Apple repair centers in the US—including one of the company’s own retail stores—told customers that they couldn’t repair their Macs because their machines had been contaminated by cigarette smoke.
Shirin Ebadi Nobel Peace Prize medal 'seized by Iran'
Iranian human rights lawyer Shirin Ebadi says the Nobel Peace Prize medal she won in 2003 has been confiscated. The medal and accompanying diploma were taken from a bank box in Tehran about three weeks ago on the orders of Iran's Revolutionary Court, she said. Ms Ebadi, who has criticised Iran's recent disputed election and the subsequent treatment of protesters, said her bank account was also frozen. Iranian authorities have not made any official comment on the issue. Norway, which presents the award, said it was "shocked", by the confiscation.
Court ruling forces Mininova to end illegal torrents
The Netherlands-based file-sharing website Mininova has removed all torrents that enabled users to download copyright-protected material. The move follows a ruling in a Netherlands district court three months ago ordering the firm to remove links to illegal content. The court said that Mininova's notice and take down policy was insufficient to keep it operating within the law. The news is the latest in an ongoing campaign against file-sharing sites.
Hacker to appeal after extradition blow
The "devastated" lawyers for computer hacker Gary McKinnon are to challenge the home secretary's decision not to block his extradition to the US. They said they would make a last-ditch attempt after Alan Johnson said medical grounds could not prevent it. McKinnon, 43, who has Asperger's syndrome, is accused of breaking into US military computers. He says he was seeking UFO evidence.
In Iran, tentative truce reached on law
Iraq's political factions reached a tentative agreement Thursday on a contested law to organize parliamentary elections next year, potentially pulling the country back from crisis and avoiding another veto that could have delayed the vote for months. Politicians were still being briefed on the agreement Thursday night, and no official announcement had been made. If it holds, the deal would offer to another example of what has become politics as usual in Iraq: a mounting crisis threatens to cast the country into further strife, before a closed-door solution is reached at what appears to be the last minute.
Berlusconi's wife makes 43m euros divorce claim
The estranged wife of Italian prime minister Silvio Berlusconi is seeking 43m euros (£39m) a year in her divorce case, according to a media report. Veronica Lario filed for divorce in May, angered by a reported liaison with an 18-year-old aspiring model. Her lawyer has not confirmed the report but the Corriere della Sera has said money has already changed hands.
Secret CIA 'magic' manual from Cold War era on sale
A CIA manual instructing US agents on the use of magic tricks during the Cold War has gone on sale. It was written in 1953 by magician John Mulholland. It includes deceptions such as spiking drinks, pocketing small objects and tying shoelaces to communicate in code. The CIA ordered copies destroyed in the 1970s, but one survived. It has been republished as The Official CIA Manual of Trickery and Deception.
Colombia jails death squad general over massacre
A Colombian court has sentenced a former general to 40 years in jail for his role in the killing of dozens of civilians by right-wing death squads. Jaime Humberto Uscategui's sentence is the longest ever for an army officer in Colombia.
Women’s right to sex
A longstanding law designed to ban people from having sex under the pretense of marriage was declared unconstitutional on Thursday.
Tough market for law school grads
Law students across the country try to adapt in a struggling economy. For the first time in decades, the promise of a profitable law career for top students is uncertain, as law schools report significantly reduced hiring rates. Law School in a Box can save you three years, hundreds of thousands of dollars. The shrinking job market results from two years of financial insecurity, which is beginning to affect the way firms operate, recruit and hire.
Volkswagen to invest 2.3 billion euros in Brazil
Volkswagen AG, Europe's largest car maker, on Friday said it will invest 2.3 billion euros ($3.5 billion) in Brazil over the next five years and aim to sell one million cars a year in the country by 2014. "Brazil is one of our most important growth markets worldwide. We expect demand there to rise significantly over the coming years and we are now systematically adjusting our manufacturing capacity."
Germany's top Nazi-hunter finds `Best Break' in years in Brazilian archive
German investigators trying to track down Nazi criminals before they die may have had their "best break" in years after discovering a trove of Brazilian immigration files more than half a century old.
Prosecutors press case against Google in Italy
Prosecutors in Italy are asking for prison sentences for three Google executives and one former executive on trial for allowing an offensive video to remain on the site.
EU charges Philips with price-fixing
European Union antitrust regulators have charged Royal Philips Electronics and others with running a cartel to fix the price of cathode ray tubes used in televisions and computer monitors.
Journalism professor is accused
The fate of a journalism professor who works with students to overturn criminal convictions is at stake after prosecutors said his students paid a man to confess to murder. David Protess also found a career that has made him a media star, with a string of book and movie deals. He and his future students would go on to free 10 more convicted murderers and inspire former Illinois Gov. George Ryan to halt the death penalty in the state.
U.K. Banks Win Overdraft Ruling
Some of the U.K.'s biggest banks will continue to be allowed to set their own prices on charges for customer overdrafts after a surprise verdict by a U.K. court.
Third Circuit upholds school ban on religious holiday song performances
A US Court of Appeals for the Third Circuit panel ruled Tuesday that a school district's policy prohibiting the performance of religious holiday songs does not violate the First Amendment Establishment Clause. Plaintiff Michael Stratechuk argued that the policy of the School District of South Orange and Maplewood in New Jersey, which prohibits the performance of religious holiday music had the impermissible purpose and effect of condemning religion. In rejecting Stratechuk's claim and affirming the district court's decision, the Third Circuit held that the policy was neutral toward religion and that it was a permissible way to ensure that the school did not violate the First Amendment by promoting religion.
Iran tells Norway to stay out of Nobel medal row
Asharq Al-Awsat, Pan-Arab daily, London, England
IAEA passes resolution rebuking Iran over nuclear cover-up
Haaretz, Liberal daily, Tel Aviv, Israel
TURKEY: NGOs Unite to Demand Say in Human Rights Bill
IPS Middle East, International cooperative of journalists, Rome, Italy
Analysis: Marwan Barghouti - A Nelson Mandela or a PR gimmick?
JPost, Conservative, Jerusalem, Israel
Metro, Malls Extend Hours
Khaleej Times, English-language daily, Dubai, United Arab Emirates
Traffic snarl-ups, crowded malls add to festive bustle
Middle East North African Network, Online financial portal, Amman, Jordan
Kandahar's Governor Escapes Assassination Attempt
Nahamet, Online news portal, Beirut, Lebanon
Panel formed on Lebanon poll law
Saudi Gazette, English-language daily, Riyadh, Saudi Arabia
Saudi floods kill 77, leave scores missing as hajj pilgrims stranded on blocked roads
The Daily Star, Independent daily, Beirut, Lebanon
Nuke fuel swap inside Iran â€ònot an optionâ€ô: ElBaradei
Times of Oman, English-language daily, Muscat, Oman
Dirty hospital sparks reform call
BBC News, Centrist newscaster, London, England
Farms flood-relief plan now in place
BreakingNews.ie, Online news portal, Cork, Ireland
Ambassador 'quit threat' over Iraq
Daily Express, Conservative tabloid, London, England
Recession 'is even worse than feared': Chancellor predicts steepest slump ever
Daily Mail, Conservative daily, London, England
Italian operators agree on SMS price cap
DMeurope, Online news portal, Amsterdam, Netherlands
Graham Sankey held over attack on Joe Anderson
icLiverpool, Online news portal, Liverpool, England
Tragedy of man killed in bin horror
Manchester Online, Independent daily, Manchester, England
A Czech shoe classic gets a makeover
Radio Prague, Online news portal, Prague, Czech Republic
Iraq Inquiry: US 'Set' On War With Saddam
Sky News, Independent newscaster, Middlesex, England
The Legacy of Sobibor: Holocaust Survivors Hope Demjanjuk Trial Will Bring Closure
Spiegel International, Liberal newsmagazine, Hamburg, Germany
Dubai royals try to stem stock market panic
The Guardian, Liberal daily, London, England
UN nuclear body censures Iran
The Irish Times, Centrist daily, Dublin, Ireland
Failing hospital: NHS rating system should be scrapped says inspection chief
The Telegraph, Conservative daily, London, England
Andal Ampatuan Jnr accused of personal involvement in massacre
Times Online, Conservative daily, London, England
KPK officially starts investigating Anggodo
Antara News, News agency, Jakarta, Indonesia
10th Seoul International Financial Forum Kicks Off
Chosun Ilbo, Conservative daily, Seoul, South Korea
Altaf Hussain welcomes Zardari's statement
Dawn, English-language daily, Karachi, Pakistan
China-Pak military nexus a matter of serious concern: Antony
India Express, News portal, Mumbai, India
22-year-old drugged, raped in Delhi
India Times, Conservative daily, New Delhi, India
Kirilola
Japan Times, Independent centrist, Tokyo, Japan
CHOGM: No man is an island today, says PM
Malaysian Star, Online news portal, Selangor Darul Ehsan, Malaysia
Adelaide ready for giant pandas' arrival
New Zealand Herald, Conservative daily, Auckland, New Zealand
Singapore airforce to make maiden appearance at LIMA
People's Daily Online, English-language, Beijing, China
Hockey and Abbott make their move
Sydney Morning Herald, Centrist daily, Sydney, Australia
Centre draws flak for delay in compensation to 26/11 victims
The Hindu, Left-leaning daily, Chennai, India
Coating products power Yip's
The Standard, Business daily, Hong Kong
Robbers stick-up shawarma shop
Antigua Sun Online, Independent daily, St. John's, Antigua
Obama and Hu may attend CHOGM in Trinidad and Tobago
Caribbean News Portal, Online news aggregator
Vincentians reject new Constitution
Caribbean360, Online news portal, St. Michael, Barbados
Optimism about the economy
Cayman Net News, Online news portal, George Town, Cayman Islands
Top general says 2 Brazil intercept planes arrive December 8
Dominican Today, Independent daily, Santo Domingo, Dominican Republic
BRAZIL: Development Bank Funds Destructive Projects, Say Activists
IPS Latin America, International cooperative of journalists, Rome, Italy
Big bus bill - Privy Council overturns ruling against Millwood's transport company - Government faces payment of more than $1 billion to NTCS
Jamaica Gleaner, Independent daily, Kingston, Jamaica
Peru's UPC awarded creative companies operating in the country
Living in Peru, News portal, Lima, Peru
Swiss say Polanski will remain in jail a while longer
The Globe and Mail, Centrist daily, Toronto, Canada
Humane society boss charged with animal cruelty
Toronto Star, Liberal daily, Toronto, Canada
Caledonia gets Ma Pau quarters test
Trinidad Guardian, Independent daily, Port-of-Spain, Trinidad
Namibia observers win vote ruling
BBC News, Centrist newscaster, London, England
Global Witness urges governments to act on findings of UN experts' report on DRC
CongoPlanet.com, Independent online news aggregator
Land Bill passed in 90 mins
Daily Monitor, Independent daily, Kampala, Uganda
Book chronicles lawyer's fight against graft
Daily Nation, Independent daily, Nairobi, Kenya
Rawlings, Konadu greet Muslims
GhanaWeb, Online news portal, Amsterdam, Netherlands
All that glitters...
iafrica, Online news portal, Cape Town, South Africa
Lotter lawyer leaves as money dries up
Independent Online, News portal, Cape Town, South Africa
USAID's AGOA supporting tyranny in Ethiopia - Opposition
Jimma Times, Online news portal, Jimma, Ethiopia
JZ's coalition cracks
Mail & Guardian Online, Liberal, Johannesburg, South Africa
Fuel gloom for holiday drivers
News24.com, Online news portal, Cape Town, South Africa
Saraki asks Nigerians to live peacefully
Vanguard, Independent daily, Lagos, Nigeria
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