wednesday, 14 december of 2016

Asahi to Buy Beer Brands From Anheuser-Busch InBev for $7.8 Billion

Asahi Group, the Japanese beer giant, said on Tuesday that it would pay $7.8 billion to buy a group of Central and Eastern European beer brands from Anheuser-Busch InBev, in the latest brand shuffle for the rapidly consolidating brewing business.

Anheuser-Busch InBev, based in Belgium, is selling the brands, including the Pilsner Urquell group, to allay the concerns of European competition regulators after it completed its merger with SABMiller in a deal valued at more than $100 billion.

Shareholders approved the SABMiller deal in September, nearly a year after it was announced, creating an industry giant that would account for about 30 percent of global beer sales. Anheuser-Busch InBev then entered into a number of agreements to sell a variety of assets from the combined company to win over regulators.

Among the other deals it reached were a $12 billion agreement to sell SABMiller’s 59 percent stake in MillerCoors in the United States to Molson Coors Brewing. It also agreed to sell SABMiller’s 49 percent holding in the maker of Snow, the world’s best-selling beer, to China Resources Beer, a state-owned brewer, for $1.6 billion.

Asahi, confronted with a graying and shrinking market at home in Japan, has meanwhile been looking overseas in recent years for growth.

(Published by The New York Times - December 13, 2016)

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