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May 19, 2017 nº 1,867 - Vol. 14

"To conquer fear is the beginning of wisdom."

Bertrand Russell

In today's Law Firm Marketing, Admit a negative to vastly increase your credibility

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Read Migalhas LatinoAmérica in Spanish every Tuesday and Thursday. Visit the website at www.migalhas.com/latinoamerica

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  • Top News

Why obstruction of justice is a hard crime to prove

Any inquiry into possible obstruction will confront Supreme Court decisions that have been notably hostile to obstruction cases that push the limits of the law. There is plenty of wiggle room in the statutes that make it difficult to prove the necessary intent to obstruct justice, so gathering credible evidence to show what was in the mind of anyone who might try to impede the investigation will be paramount. There are numerous laws dealing with different types of obstructive conduct in the federal criminal code, like witness tampering, interfering with a federal audit and the examination of a bank. Three broad provisions might apply to the president’s dealings with Comey, but each has limitations that would require more evidence than currently available to prove a crime.

  • Crumbs

1 - Credit Suisse shareholders approve $4.1 billion rights offering - click here.

2 - Putin offers to release meeting record click here.

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  • MiMIC Journal

China's strength and its shopping lift alibaba's results

Rising online retail sales and a stronger overall economy helped the Chinese e-commerce giant, but expansion beyond its core businesses has been slow.

  • Law Firm Marketing

Admit a negative to vastly increase your credibility
by Trey Ryder

When you make a statement that seems to be against your interest, your credibility soars.

In fact, this method is so powerful that one of this past century's most successful mail-order copywriters used the technique in almost every print ad he wrote.

Near the beginning of the ad, he admitted a weakness in his product. Consumers know that no product is perfect, so this writer's admission immediately increased his credibility. They thought, finally, here's a person who's being honest.

From that point forward, consumers believed they could trust whatever this man told them, so he dramatically increased his credibility and his sales.

Here's an example of how this is done. Think how you would react if you were the person hearing the message.

You and your guest enter a nice restaurant. You decide to order stuffed pork chops. Then the waiter leans over and in a soft voice, as if sharing a secret, suggests you order something else instead. He says this evening's pork chops aren't as good as they usually are. Then he suggests two less-expensive entrees.

Do you believe the waiter? Of course. You'd be a fool not too. Did he increase his credibility with you? Yes. Substantially! From that moment on, you trust everything he says because he made a statement that appears to be against his interest.

Later, if he were to recommend an expensive wine or specialty dessert, would you decline? Most people wouldn't. So although you concluded that he said something against his interest when he recommended a less expensive entree, he might have been setting you up for the kill with the expensive wine. After all, his tip is a percentage of what you spend. And the wine will far more than make up for what he seemingly gave back on the pork chops.

Whether being straightforward and honest -- or setting you up for things to come -- the waiter greatly increased his credibility by admitting a negative.

You can use this principle too.

When talking with a prospect, feel free to admit how little you know about an area of law, as long as it's not your primary practice area. Then when you offer facts about your background and experience in your primary field, you prospect will believe that you are as strong in your specialty area as you admitted to being weak in your non-specialty field.

I use this method, too. In my presentation and articles, I point out how specialized marketing has become. I explain that we now have specialists in insurance marketing, grocery marketing, and high-volume retail marketing. I explain that we have specialists in different marketing methods, such as catalog marketing and post card marketing.

Then I point out that my specialty field is lawyer marketing and I use exclusively my method of education-based marketing. By admitting weaknesses in other areas, I'm being honest. And by claiming skill and specialization in lawyer marketing, my prospects conclude I'm being honest and straightforward there, too.

If you try to make prospects believe that you are well versed in all areas of the law, you won't succeed because prospects know better. You're in a much stronger competitive position when you admit how little you know about other areas, and by providing facts about your background and experience that show you to be a highly skilled specialist in your chosen practice area.

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© Trey Ryder
FREE LAWYER MARKETING ALERT: If you'd like to receive Trey Ryder's weekly Lawyer Marketing Alert, send an e-mail to Trey@TreyRyder.com. Write "Subscribe LMA" in the subject line and write your name and e-mail address in the body of the message.

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  • Historias Verdaderas

Minería

La minera multinacional Glencore suscribió un acuerdo con el consorcio G500 para crear una plataforma, conocida como G500 Network, que abastecerá a alrededor del 12 % de las gasolineras en México. el emprendimiento conjunto se desarrollará en línea con la liberalización de los precios minoristas en México.

Negociaciones

México aplaudió que Estados Unidos notificara a su Congreso su intención de revisar el Tratado de Libre Comercio de América del Norte (TLCAN), al que también pertenece Canadá y reiteró su deseo de actualizarlo. México, cuya economía depende fuertemente de Estados Unidos, recordó que en febrero inició su propio proceso de consultas internas con el sector productivo nacional de cara a las negociaciones del acuerdo.

Energía

La canadiense Brookfield busca propio camino en el sector energético colombiano. Electricaribe es un blanco para la multinacional, se conoció que está interesada en comprar los activos de la filial española Gas Natural Fenosa. Analistas destacan que Isagen, compañía de energía en Colombia, se ha caracterizado por su estabilidad. Natalia Granados, estratega cuantitativa de Global Securities, aseguró que desde que la empresa inicio operaciones en bolsa en 2007, la acción se valorizó más de 116%, por lo que gran parte del crecimiento en los últimos años y los planes de expansión fueron muestras de su excelente gestión.

  • Brief News

Laptop bombs a question of when, not if - UN official

The head of the UN's counter-terrorism committee has warned it is a question of "when, not if" terrorists use laptops to smuggle bombs on to planes. Jean-Paul Laborde said that officials decided not to ban laptops from aircraft cabins on flights to the US from EU countries. Such a ban currently applies to flights from eight other countries. Laborde also said Islamic State (IS) fighters returning to Europe would be "more dangerous" than previous waves. IS has been losing territory in Syria and Iraq, and Laborde said these fighters, originally from Europe, would be hardened from years of war. He said several European countries believe the rate of fighters returning has increased by a third over the past year. "On average, these people are much more committed, more experienced and more skilled," he said.

Venezuelan opposition leader grounded

Venezuelan opposition leader Henrique Capriles says he has been stopped from leaving the country to meet UN officials in New York. As protests against the leftist government continued in the capital Caracas, he said his passport had been seized at the airport and would not be returned until 2020. Trump has described Venezuela's crisis as a "disgrace". The US treasury has put eight supreme court members on a financial blacklist.

Japan's cabinet approves abdication bill

Japan's government has approved a one-off bill which, if passed, will allow Emperor Akihito to abdicate. The 83-year-old emperor said last year that his age and health were making it hard for him to fulfil his official duties. But there is no provision under existing law for him to abdicate and be succeeded by Crown Prince Naruhito. The bill will now pass to the parliament, where it is widely expected to be passed. It would be the first time a Japanese emperor has stepped down since Emperor Kokaku in 1817. (Click here)

Trump: FBI inquiry into Russia links 'hurts US terribly'

Trump has said the decision to appoint a special counsel to oversee the inquiry into Russian influence on his election is hurting America "terribly". Speaking at a news conference in Washington, he denied any collusion with Russia during his election campaign last year. "The entire thing has been a witch hunt and there is no collusion," he said. Former FBI chief Robert Mueller has been selected to lead the inquiry.

Brazilian President says he won't resign over hush money allegations

Brazilian President Michel Temer says he will not quit, amid allegations he authorized paying bribes to silence a witness in a huge corruption scandal. "I will not resign. I know what I have done," he said. Earlier, the Supreme Court approved an investigation into the allegations, but Temer said he would prove his innocence. Temer took over office last year after the impeachment of his predecessor, Dilma Rousseff. (Click here)

Greek MPs back fresh austerity measures

More pension cuts and tax rises are agreed as thousands protest in central Athens.

EU fines Facebook over 'misleading' WhatsApp data claim

Facebook has been fined 110m euros by the EU for providing "incorrect or misleading" information during its purchase of messaging service WhatsApp in 2014. The European Commission said Facebook had said it could not automatically match user accounts on its own platform and WhatsApp. But two years later it launched a service that did just that. Facebook said the errors it had made were not intentional. In a statement, the Commission said: "The Commission has found that, contrary to Facebook's statements in the 2014 merger review process, the technical possibility of automatically matching Facebook and WhatsApp users' identities already existed in 2014, and that Facebook staff were aware of such a possibility." However, it added that the fine would not reverse its decision to clear the $19bn purchase of WhatsApp and was unrelated to separate investigations into data protection issues. (Click here)

Trump pulls trigger on Nafta negotiations

The US plans to start talks with Mexico and Canada over Nafta "as soon as practicable.". The letter to congressional leaders provided formal notice of the administration's intent to move forward with a campaign pledge to redo the 1990s trade deal. Trump earlier threatened to end the agreement, calling it a job "killer". Thursday's letter said the deal needs "modernization". Canada and Mexico are America's second and third largest trade partners after China. US trade with the two countries has more than tripled since Nafta went into effect in 1994, with more than $1tr goods and services exchanged each year. But tension has been mounting under Trump, who made tough-on-trade talk a hallmark of his campaign.

EU demands response from Italy on Fiat emissions allegations

The European Commission on Wednesday sent a letter asking for Italy's response to allegations that Fiat Chrysler Automobiles Group used illegal emissions control devices. The letter is the first step in infringement proceedings against Italy. The European Commission has requested that Italy provide justification for its legal treatment of Fiat's emission control strategies. Italy has two months to respond to the letter. Allegations of illegal emission control devices in Fiat's vehicles were brought by the German Transport Ministry in September 2016.

Turkey lawmakers elect judicial board under new constitution

The Turkish Parliament elected seven new members to the country's 13-member Council of Judges and Prosecutors in an overnight vote Wednesday under changes made to the constitution in a referendum last month. The HSK has broad judicial power in Turkey, overseeing "the appointment, promotion, transfer, disciplining and dismissal of judges and prosecutors." The new members are all candidates of President Tayyip Erdogan's ruling AK Party or its ally, the Nationalist Movement Party. Critics of the move, including members of the pro-Kurdish People's Democratic Party and the secularist Republican People's Party, say the changes to the constitution which allow the appointments are "illegitimate," and give too much power to Erdogan and the AK Party. (Click here)

FCC votes to begin rollback of net neutrality regulations

The vote begins a months-long process to collect — once again — public comment on how the government should regulate Internet service providers. The FCC is repealing Obama-era rules.

Federal judge blocks order limiting legal aid to immigrants

The US District Court for the Western District of Washington on Wednesday granted a temporary restraining order to allow legal aid groups to continue to provide certain kinds of assistance to undocumented immigrants. (Click here)

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