Why your mailbox is like marketing gold

by Tom Trush

Imagine the jump-start you could get on your competitors if you had access to promotions proven to pull in profits.

If the companies behind the campaigns targeted an audience similar to yours, you could use comparable appeals, match their offers and get valuable insight into the copy that's persuading your prospects.

Best of all, this knowledge would allow you to generate new ideas without blowing your budget.

Circumstances like this might seem too good to be true. But all you need is your mailbox to make the situation a reality.

Let me explain ...

We're currently in the middle of the biggest shopping season of the year. That means your mail carrier is like a 21st century version of King Midas -- he's turning your mailbox into marketing gold by delivering profitable promotions from the biggest players in direct marketing.

For many businesses, the holiday season accounts for a large percentage of their overall sales. Do you think these companies use this time to test campaigns, just hoping to generate a dollar or two?

No way!

They're pulling out all the stops to convince you to pry open your wallet and buy their products or services right now.

The odds are extremely high that any campaign hitting your mailbox today has been repeatedly tested and proven to pull in profits. So you're getting promotions with the strongest appeals, best offers and most persuasive copy.

Don't make the mistake of ignoring the marketing wisdom in your mailbox because you think you can't apply techniques from a holiday catalog or retail coupon to your practice. The rules of persuasion remain the same -- they don't change from industry to industry... or profession to profession.

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© Trey Ryder

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